Wednesday, November 30, 2005

Sony Balls

"Balls" for Sony Bravia. Created by Fallon, UK. Made by MJZ.

FRESHNESS: 6/10.
EXECUTION: 8.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Rant: This commercial won the best of show at Young Guns 2005!!!!!

Courtesy: Bestadsontv.

White Ribbon Lend a Hand

"Lend a hand" for White Ribbon. Created by Saatchi & Saatchi, Sydney. Made by 8 Commercials.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Tuesday, November 29, 2005

Renault Reincarnation

"Reincarnation" for Renault Clio. Created by Publicis, France. Made by Bandits.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Adforum.

Renault Born Again

"Born Again" for Renault Clio. Created by Publicis. Made by The Lift.

FRESHNESS: 5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Monday, November 28, 2005

Vodafone Mayfly

"Mayfly" for Vodafone Now. Created by Bartle Bogle Hegarty. Made by Gorgeous. Directed by Peter Thwaites.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Instructions for watching the commercial: Once you reach the website, click on 'history of the mayfly' link.

Trivia: The voice over is by former cricketer Phil Tufnell.

Orange Dancing

"Dancing" for Orange. Created by Mother, London. Made by Blink, London.

FRESHNESS: 7/10.
EXECUTION: 8.5/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Adidas Impossible Field

"Impossible Field" for Adidas. Created by 180 Amsterdam. Made by Kleinman Productions. FX by Framestore CFC.

FRESHNESS: 6/10.
EXECUTION: 9/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Friday, November 25, 2005

XBox 360 Roar

"Roar" for XBox 360. Created by McCann-Erickson.

FRESHNESS: 5/10.
EXECUTION: 7/10.
IMPACT: 5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10.
MARKETWORTHINESS: 5/10.

Wednesday, November 23, 2005

Instant Kiwi Exam

"Exam" for Instant Kiwi. Created by Saatchi & Saatchi, New Zealand in 1999. Made by Auckland Film Company.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Trivia: To read a little background on Instant Kiwi go to Duncan's.

Courtesy: Adsoftheworld.

Guinness Noitulove

"Noitulove" for Guinness. Created by Abbot Mead Vickers BBDO. Made by Kleinman Productions. FX by Framestore-CFC.

FRESHNESS: 7/10.
EXECUTION: 10/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 8/10.

Trivia: The title of the commercial is Noitulove. If you don't know what's noitulove, it's evolution spelt backwards.

Motorola Booth

"Booth" for Motorola. Created by BBDO New York.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Adoftheworld.

Eurostar Country

"Country" for Eurostar. Created by TBWA Brussels. Made by Czar.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Cascade Cans

"Cans" for Cascade. Created by George Patterson Y&R. Produced by Plaza Films.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Tuesday, November 22, 2005

Road Safety Council - Lines

"Lines" for Road Safety Council. Created by Leo Burnett, Budapest.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 9/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 9/10.

Johnnie Waker Painting

"Painting" for Johnnie Walker. Created by BBH. Produced by Aardman Animations.

FRESHNESS: 9/10.
EXECUTION: 10/10.
IMPACT: 9.5/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 9/10.

Comment: Me thinks this is Cannes, One Show, D&AD & Clio Gold material.

Trivia: The paintings featured are Eugene Delacroix's "The Battle of Taillebourg," Katsushika Hokusai's "Gaifu Kaisei," Georges Seurat's "Sunday Afternoon on the Island of La Grande Jatte," Joan Miro's "Manbirdstone" and Rene Magritte's "La Victoire.

Courtesy: Boards, Adage, Adfreak.

Guinness Surfer

An old classic (made in 1999). But I had to feature it to showcase its execution.

"Surfer" for Guinness. Created by Abbott Mead Vickers BBDO. Made by Academy Productions. Direction: Jonathan Glazer. Animation: Framestore CFC.

FRESHNESS: 7/10.
EXECUTION: 10/10.
IMPACT: 7.5/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Trivia: Ad freak tells us that it's inspired by Walter Crane's 1892 painting Neptune's Horses.

Degree Inaction Heroes

"In-action Heroes - The Suck up, The Wuss, Mama's boy" for Degree Anti-perspirant. Created by Lowe New York.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7/10.

Rant: Reminds me of the Budweiser 'Real men of genius' series.

Deli Choc - You don't need love

"You don't need love - American Beauty, Cinderella & Just Married" for Deli Choc. Created by Marcel (Fred & Farid's new agency).

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 4.5/10.

Rant: Others are raving about it. But I won't rate it as hot.

Starbucks Glen

"Glen" for Starbucks Double Shot. Created by Fallon New York. Made by Biscuit Filmworks.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Monday, November 21, 2005

Volkswagen Kids on Steps

"Kids on Steps" for Volkswagen Golf. Created by DDB Berlin. Made by Cobblestone Hamburg.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Sunday, November 20, 2005

30 mph

"30 mph" for Department of Transport. By Abbot Mead Vickers BBDO.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

Mizuno Baby

"Baby" for Mizuno. By Almap BBDO, Brazil.

FRESHNESS: 6/10.
EXECUTION:7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

Friday, November 18, 2005

XBox 360 Water Balloons

"Waterballoons" for XBox 360. Created by McCann-Erickson + 72andSunny. Made by Gorgeous Enterprises & Anonymous Content.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5/10.

Rant: Replace the XBox logo with Nike and add the tagline 'Play' and it will become a nice Nike commercial.

Courtesy: Putfile.

Frank Inquizitive Kid

"Inquizitive Kid" for Frank. Created by Mother London. Made by Stink, London.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Thursday, November 17, 2005

Playstation A Day in the Life

"A Day in the Life" for Playstation. Created by TBWA London. Made by RSA.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Wednesday, November 16, 2005

Playstation 2 Pace of Life

"Pace of life" for Playstation 2. Created by TBWA London. Directed by Nick Gordon. Trivia: Each frame of the commercial is a still photograph.

FRESHNESS: 8/10.
EXECUTION: 10/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 5/10.

Courtesy: Bestadsontv.

Passat Tilted

"Tilted" for Volswagen Passat. Agency: Dunno.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Tuesday, November 15, 2005

Cravendale Heist

"Heist" for Cravendale. Created by DDB London.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Cravendale Hint

"The Hint" for Cravendale Hint of. Created by DDB London. Made by Anonymous Content.

FRESHNESS: 7/10.
EXECUTION: 8.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 6/10.

Courtesy: Bestadsontv.

Honda Reverse Your Thinking

"Reverse Your Thinking Spots - Keyhole, Tailpipe & Gascap" for Honda Civic. Created by RPA, Santa Monica.

FRESHNESS: 5.5/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10.
MARKETWORTHINESS: 6.5/10.

Honda Grr

"Grr" for Honda Diesel. Created by Weiden + Kennedy, London. Animation by Nexus Productions. Song composed by Michael Russoff.

FRESHNESS: 7/10.
EXECUTION: 10/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: BTAA.

Monday, November 14, 2005

Honda Cog

"Cog" for Honda Accord. Created by Weiden + Kennedy, Portland. Made by Partizan Midi Minuit. Directed by Antoine Bardou-Jacquet.

FRESHNESS: 8/10.
EXECUTION: 10/10.
IMPACT: 9/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 9/10.

Courtesy: Ebaumsworld.

Barclays Napkin

"Napkin" for Barclays. Created by BBH London. Made by Moxie Pictures, UK.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Energizer Health Club

"Health Club" for Energizer. Created by DDB Canada. Made by Reginald Pike.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

XBox Jumping Rope

"Jumping Rope" for XBox 360. Created by McCann-Erickson + 72andSunny. Produced by Gorgeous Enterprises.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 6/10.

Courtesy: Putfile.

Carlton Canoe

"Canoe" for Carlton Draught Beer. Created by George Patterson Y&R, Melbourne. Made by Plaza Films.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Carlton No Explanations

"No Explanations" for Carlton Draught Beer. By George Patterson Y&R Melbourne.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6/10.

Carlton Big Ad

"Big Ad" for Carlton Draught. Created by George Patterson Y&R Melbourne. Set to the tune of Carl Orf's "Fortuna".

FRESHNESS: 7/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Saturday, November 12, 2005

TER Cheetah

"Cheetah" for Train Express Regional by TBWA Paris.

FRESHNESS: 5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 6/10.

Courtesy: Bestadsontv.

Max Trax Walking

"Walking" for Max Trax by Zig Inc, Toronto.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Friday, November 11, 2005

Fanta Z

'Fanta Z' For Coca-Cola. By Mother London.

FRESHNESS: 9/10.
IMPACT: 8/10.
EXECUTION: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 5/10.

Courtesy: Ad-awards.

Why this blog?

Is this going to be 10,314th blog on advertising? No. This one is just about TV commercials. Through this blog, I shall link you to TV commercials that caught my eye. Good or bad, it's for you to judge. I shall just give my rating on FRESHNESS of the idea, IMPACT it made on me, EXECUTION of the idea, REWATCHABILITY, AWARDWORTHINESS & MARKETWORTHINESS. No bullshitting from me. Just commercials. And my stupid ratings. Okay?