Commercial Break

Do it for Papa

2008-11-15T18:45:00.000-08:00

"Do it for papa" for Stella Artois. Created by Lowe Adventa. Made by Blink Productions.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy:Boardsmag.

Whodunnit, Moonwalking, Phone Joke, Cyclist

2008-11-08T01:03:00.000-08:00

"Whodunnit", "Moonwalking", "Phone Joke", "Cyclist" for TFL. Created by WCRS. Made by Gorgeous.

FRESHNESS: 7.5/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10
MARKETABILITY: 8/10.

COMMENT: My first nominee for Cannes Lion Film Grand Prix 2009. Especially the Whodunnit film.

Courtesy:Boardsmag.

Triple Filtered

2008-11-07T05:16:00.000-08:00

"Triple Filtered" for Stella Artois 4%. Created by Mother London. Made by Sonny London.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy:Boardsmag.

Separation

2008-11-07T05:08:00.000-08:00

"Separation" for Quit Victoria. Created by Campaign Palace, Sydney. Made by Soma Films, Sydney.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Bake Sale

2008-10-23T11:12:00.000-07:00

"Bake Sale" for Mac. Created by TBWA. Made by Epoch Films. Directed by Phil Morrison.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 7/10.

Courtesy: Youtube.

Obama vs. McCain

2008-10-06T11:22:00.000-07:00

Classic Spots: Guinness Surfer

2008-10-02T03:42:00.000-07:00

"Surfer" for Guinness. Created by AMV BBDO in 1999. Directed by Jonathan Glazer. Voted The Best Advert of All Time. For more juice on the spot, glug this.

Pesto Percussion

2008-09-10T09:45:00.000-07:00

"Pesto Percussion" for Sacla. Created by CST Advertising. Made by Pink Film Co.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.575/10
MARKETABILITY: 8/10.

Courtesy: CST Website.

Shoe Circus

2008-09-09T10:53:00.000-07:00

"Shoe Circus" for Microsoft. Created by CP+B. Made by Hungry Man, NY.

FRESHNESS: 5/10.
EXECUTION: 6/10.
IMPACT: 5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 4/10
MARKETABILITY: 5/10.

Courtesy: Boardsmag.

So Cute

2008-09-09T10:42:00.000-07:00

"So Cute" for Axe Shower Gel. Created by Vegaolmosponce, Buenos Aires. Made by Garlic Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag

Lumber Jack

2008-09-08T10:35:00.000-07:00

"Lumber Jack" for HSBC. Created by JWT London. Made by Gorgeous. Directed by Vince Squibb.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Comment: I like the way they've broken the HSBC template. Good stuff.

Courtesy: Boardsmag.

Brave Bulging Buoyant Clairvoyants

2008-09-08T09:56:00.000-07:00

"Brave Bulging Buoyant Clairvoyants" - Music Video for Wild Beasts. Made by OneinThree. Using the Droste Effect.

Video Courtesy: Vimeo.

Classic Spot # Tested For The Unexpected

2008-09-07T08:07:00.000-07:00

"Tested For The Unexpected" for Dunlop. Shot in 1993. Created by AMV BBDO. Directed by Tony Kaye. Still impactful after all these years.

Freediver

2008-09-04T09:50:00.000-07:00

"Freediver" for BMW. Created by Ireland Davenport, Johannesberg. Made by Velocity Films, Johannesberg.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Knockout

2008-09-04T09:41:00.000-07:00

"Knockout" for Levi's. Created by Cutwater, San Francisco. Made by HSI Productions, LA.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Note: Seems to be the TV version of the Cannes winning Lion strong coffee ad.

Courtesy: Boardsmag.

Polar Bears

2008-09-04T09:37:00.000-07:00

"Polar Bears" for Fightglobalwarming.com. Created by Ogilvy. New York. Made by Biscuit Filmworks, LA.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

Nakka Mukka

2008-09-03T07:46:00.000-07:00

"Nakka Mukka" for Times of India. Created by JWT Chennai. Made by Good Morning Films. Directed by Shashanka Chaturvedi. Script & Screenplay by Senthil Kumar. Art by Karthik Shekar, Jeff Imanuel. Music by Vijay Anthony. Agency Producer: Mark Manuel.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Youtube.

Passing By

2008-08-29T03:46:00.000-07:00

"Passing By" for Axe Bullet. Created by BBH New York. Made by Gorgeous Enterprises. Directed by Frank Budgen.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Stella Artois Classics

2008-08-24T09:22:00.000-07:00

"Jacques", "Monet", "Red Shoes", " "Last Orders", "Doctor", "Pilot" and "Ice Skating".

Courtesy: Brand Republic.

Vincent

2008-07-22T10:01:00.000-07:00

"Vincent" for Americans for the Arts. Created by Leo Burnett, USA. Made by Cross Roads.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Humans

2008-07-19T21:09:00.000-07:00

"Humans" for Wrangler. Created by FFL, Paris. Directed by Ryan McGinley, Tim Barber.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

The Girl Effect

2008-07-17T10:34:00.000-07:00

"The Girl Effect" for Nike. Created by W+K. Made by Curious Pictures, NY.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Bestadsontv.

Frijj - Horror Spoofs

2008-07-17T10:03:00.000-07:00

"Yell, You're in Hell" "Scared Stiff" & "Run Granny Run" for Frijj. Created by Grey London. Made by One Small Step.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Spider

2008-07-17T09:54:00.000-07:00

"Spider" for Nike. Created by W+K, Tokyo. Made by A52.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Portraits

2008-07-16T09:59:00.000-07:00

"Portraits" for Dell. Created by Mother New York. Made by Park Pictures.

FRESHNESS: 5/10.
EXECUTION: 7/10.
IMPACT: 5.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 4.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Caravan, Dinner Table & Car Park

2008-07-15T10:08:00.000-07:00

"Caravan", "Dinner Table" & "Car Park" for Insurance Line. Created by Happy Soldiers. Made by Caravan, Sydney.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Braveheart, Rocky & Gisele

2008-07-13T10:11:00.000-07:00

"Braveheart", "Rocky" and "Gisele" for Pepsi Max. Created by CLM BBDO. Made by Irene, Paris.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Speed Walker

2008-07-13T10:05:00.000-07:00

"Speed Walker" for Snickers. Created by AMV BBDO, London. Made by Therapy, London.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Fold

2008-07-13T09:51:00.000-07:00

"Fold" for Vodafone. Created by BBDO, Auckland. Made by Radical Media.

FRESHNESS: 6.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 8.5/10.

I'd give this a Bronze Lion.

Courtesy: Boardsmag.

The Unhuggables

2008-07-10T04:14:00.000-07:00

"The Unhuggables" for Coke. Created by Santo, Buenos Aires. Made by Landia, Argentina.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 8/10.

Courtesy: Bestadsontv.

Magic, Miracle & Tupperware

2008-07-09T02:22:00.000-07:00

"Magic", "Miracle" & "Tupperware" for the French Government. Created by FFL, Paris. Made by Big Productions.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Old Young

2008-07-08T10:06:00.000-07:00

"Old Young" for Scottish Government. Created by New Haven, Edinburgh. Made by Another Film Company, London.

FRESHNESS: 6.75/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Western Spaghetti

2008-07-08T10:02:00.000-07:00

"Western Spaghetti". A film to promote film outfit PES. Good stuff.

Homecoming

2008-07-07T09:58:00.000-07:00

"Homecoming" for Sorbent. Created by Clemenger BBDO. Made by MJZ/Walkabout Films.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Adsoftheworld.

Black Poem

2008-07-07T09:55:00.000-07:00

"Black Poem" for Dortmund Concert Hall. Abstract but awesome.

Another Dimension

2008-07-05T09:07:00.001-07:00

"Another Dimension" for Guinness. Created by iiBBDO, Dublin. Made by Motion Theory, LA.

FRESHNESS: 5.5/10.
EXECUTION: 8/10.
IMPACT: 6/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Mr. Sub

2008-07-05T08:56:00.000-07:00

"Digging", "Running", and "Airport" for Mr. Sub. Created by Zig Toronto. Made by Partner Films, Toronto.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Labyrinth

2008-07-05T08:47:00.000-07:00

"Labyrinth" for Orbit. Created by The Bravo Group, New York. Made by Landia, Buenos Aires.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 5.75/10.

Courtesy: Boardsmag.

I am

2008-07-04T11:29:00.000-07:00

"I am" for Orange. Created by Fallon, London. Made by Biscuit.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Hands

2008-07-04T11:21:00.000-07:00

"Hands" for NSPCC. Created by Saatchi & Saatchi London. Made by Nexus Productions, London.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Booth & Sleeping

2008-07-03T09:30:00.000-07:00

"Booth" & "Sleeping" for Verizon. Created by McCann, New York. Made by Biscuit Filmworks.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

World of Steam

2008-07-03T09:19:00.000-07:00

"World of Steam" for LG. Created by BBH, New York. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.75/10.

Courtesy: Boardsmag.

Guywash

2008-07-03T09:14:00.000-07:00

"Guywash" for Axe. Created by BBH, New York. Made by Smuggler, New York.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Drink Cycle

2008-07-03T09:12:00.000-07:00

"Drink Cycle" for Drinkwise. Created by Clemenger BBDO, Melbourne. Made by Exit Films.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Adjustable World

2008-07-02T10:26:00.000-07:00

"Adjustable World" for Vauxhall Zafira. Created by Lowe London. Made by MPC, UK.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

Binge Boy

2008-07-02T10:02:00.000-07:00

"Binge Boy" for British Home Office. Created by VCCP London. Made by Gorgeous, UK.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Federer Coach

2008-07-02T09:20:00.000-07:00

"Federer Coach" for Nike.

FRESHNESS: 5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 6/10.

Credits: I dunno.

I am back

2008-06-29T06:28:00.000-07:00

Commercial Break is back after a long commercial break. We shall revive soon using the same old format, evaluating pieces using the same old parameters.

My Cannes 2008 Grand Prix

2008-06-21T20:06:00.000-07:00

Okay, Cannes has unveiled its Grand Prix winner. The confused committee couldn't make up its mind between Cadbury's Gorilla & the Halo 3 spots. In my book, these commercials will at best win a gold. My real pick for the Grand Prix would have been Crest. In a tired category, they've cracked a big idea that can be so much fun. Great films Saatchi & Saatchi. You're my Grand Prix winner.

Crest Bulldozer
Crest Pre-Nup
Crest Lice

This is it

2007-06-27T02:45:00.000-07:00

Tired of reviewing good commercials. Time I started making some. So goodbye folks.

Face

2007-06-22T22:03:00.002-07:00

"Face" for Bajaj Fans. Created by Leo Burnett. Made it to Cannes Lions 2007 shortlist.

Hostel Holi

2007-06-22T22:03:00.001-07:00

Hostel Holi for Kamla Mehta School for the Blind. Shot by Code Red Films. Made it to the Cannes Lions 2007 Shortlist.

My Cannes Grand Prix Picks

2007-06-19T03:44:00.000-07:00

1. Arnet Broadband "Bald".
2. Dove Evolution.
3. Apple "Mac vs. PC".
4. Orange "Belonging".
5. Melbourne City "Imaginary Guide".

Lawn & Garden

2007-06-15T02:50:00.000-07:00

"Lawn & Garden" for Visa. Created by TBWA/Chiat/Day. Made by House of Usher.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Braveheart

2007-06-14T01:23:00.000-07:00

"Braveheart" for DVD Unlimited. Created by DDB New Zealand. Made by Automatic.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Stash

2007-06-13T06:35:00.000-07:00

"Stash" for Eclipse. Created by DDB Sydney. Made by The Sweet Shop.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Happy Family

2007-06-12T03:42:00.000-07:00

"Happy Family" for Volkswagen Golf Plus. Created by DDB Barcelona. Made by Group Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Sorry for the break...

2007-05-28T21:32:00.000-07:00

I am gonna pull the plug on you for the next 15 days. Not that it will affect your life. I am stepping out. Taking a breather. Will be back soon. Take care.

Meet

2007-05-26T03:05:00.000-07:00

"Meet" for Toyota. Created by Dentsu. Made by Toyota.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Desire

2007-05-25T02:16:00.000-07:00

"Desire" for Ford. Created by Ogilvy London. Made by Bikini UK.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Fisherman

2007-05-24T01:22:00.000-07:00

"Fisherman" for Clio Renault. Created by Publicis Conseil. Made by Stink.

FRESHNESS: 5.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: I don't remember the brand but long back someone had done a commercial with the same thought. The loch ness monster weaning a jogger with a cut out of a car. This is the same idea executed on a much larger scale. Replace the monster with the giant fisherman.

Courtesy: Bestadsontv.

Baking of Fabia

2007-05-23T05:18:00.000-07:00

"Baking of Fabia" for Skoda. Created by Fallon London. Made by Gorgeous.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Gondry

2007-05-22T01:38:00.000-07:00

"Gondry" for HP. Created by Goodby, Silverstein & Partners. Made by Partizan.

FRESHNESS: 5.5/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Vote

2007-05-21T01:41:00.000-07:00

"Vote" for Dominos. Created by JWT New York. Made by Perlorian Brothers.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Steinlager Series

2007-05-18T04:44:00.000-07:00

"Steinlager Series" for Steinlager. Created by Droga5. Made by Smuggler, LA.

FRESHNESS: 7.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rave: A series of 10 commercials using a wacky promo for an unknown beer. Interesting stuff.

Courtesy: Boardsmag.

Bananageddon

2007-05-17T03:04:00.000-07:00

"Bananageddon" for Gainomax. Created by Saatchi & Saatchi, Stockholm. Made by B-reel.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.75/10.

Courtesy:Youtube.

Mena Suvari

2007-05-17T01:29:00.000-07:00

"Mena Suvari" for Orange. Created by Mother, London. Made by Epoch, London.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Dancing School

2007-05-16T01:46:00.000-07:00

"Dancing School" for Volkswagen. Created by DDB Berlin. Made by Radical Media.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Numbers

2007-05-15T02:27:00.000-07:00

"Numbers" for Saturn. Created by Goodby, Silverstein & Partners. Made by The Director's Bureau, LA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Video Games

2007-05-14T02:03:00.000-07:00

"Video Games" for Ball Park Franks. Created by TBWA/Chiat/Day, LA. Made by Hungry Man.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Launch Pad

2007-05-12T01:57:00.000-07:00

"Launch Pad" for Channel V. Not sure about the credits.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Youtube.

Crash Test Dummies

2007-05-12T01:47:00.000-07:00

"Crash Test Dummies" for Ministry of Transport, Finland. Created by Publicis, Helsinki. Made by Unexpected.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Millimeters Matter

2007-05-10T02:33:00.000-07:00

"Millimeters Matter" for Samsung Mobile. Created by The Viral Factory. Made by Mad Cow Films.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Run

2007-05-09T02:11:00.000-07:00

"Run" for Haathi Cement. Created by O&M, Mumbai. Made by Corcoise Films.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Youtube.

Potato, Bread & Mushroom

2007-05-08T01:45:00.000-07:00

"Potato, Bread & Mushroom" for Lurpak. Created by W+K, London. Made by Partizan, London.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Blue

2007-05-07T02:12:00.000-07:00

"Blue" for Lakerol. Created by Kessels Kramer, Amsterdam. Made by Blink London.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

155

2007-05-04T01:58:00.000-07:00

"155" for Clarin. Created by Santo. Made by 5 different outfits. Check Bestads for credits.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

The Riddle

2007-05-03T03:41:00.000-07:00

"The Riddle" for Nokia. Created by Lowe London. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Swing

2007-05-02T02:22:00.000-07:00

"Swing" for Recruit Agent. Created by W+K Tokyo. Made by Biscuit Filmworks, LA.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Creative Side

2007-04-30T04:16:00.000-07:00

"Creative Side" for Sony. Created by Saatch & Saatchi, Sydney. Made by Exit Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Get some space in your life

2007-04-28T03:20:00.000-07:00

"Get some space in your life" for Big Yellow. Created by Clemmow Hornby Inge. Made by Blink, London.

FRESHNESS: 6.5/10.
EXECUTION: 7.25/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Tallmen

2007-04-28T03:15:00.001-07:00

"Tallmen" for Tooheys. Created by Saatchi & Saatchi Sydney. Made by MJZ London.

FRESHNESS: 5.5/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Kiss

2007-04-27T02:02:00.000-07:00

"Kiss" for Sony Handycam. Created by Saatchi & Saatchi Sydney. Made by Exit Films.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Rant: Reminds me of the Philips bulb commercial from Thailand.

Courtesy: Bestadsontv.

Mr. Anonymous

2007-04-26T10:02:00.000-07:00

"Do you even read this blog" written for you. By me. If so, shout an aye in the comments box.

Olympic

2007-04-26T03:36:00.000-07:00

"Olympic" for Renault Megane. Created by Publicis Conseil. Made by Wanda.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Snapshots

2007-04-25T02:11:00.000-07:00

"Snapshots" for Moov. Created by McCann Paris. Made by Paranoid.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Price Gun

2007-04-24T05:21:00.000-07:00

"Price Gun" for Boots. Created by Mother London. Made by Rokkit.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Eyes

2007-04-23T04:55:00.000-07:00

"Eyes" for Volvo c30. Created by Euro RSCG Fuel London. Made by Not to scale.

FRESHNESS: 5.5/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 6/10.

Courtesy: Glossyinc.

Felt, Pool & Cue

2007-04-23T04:41:00.000-07:00

"Felt, Pool & Cue" for Guinness. Created by Saatchi & Saatchi, Malaysia. Made by Velocity, Cape Town.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Neon Girl

2007-04-18T06:08:00.000-07:00

"Neon Girl" for Lux. Created by Santo. Made by Rattling Stick.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Cord

2007-04-17T01:37:00.000-07:00

"Cord" for Royal Enfield. Created by A Delhi. Made by Dunno Who.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.5/10.

Courtesy: Youtube.

Existential Dilemma

2007-04-16T01:28:00.000-07:00

"Existential Dilemma" for Kohler. Created by GSD&M. Made by Moxie Pictures.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Colours

2007-04-13T06:27:00.000-07:00

"Colours" for Brother. Created by Duval Guillaume Antwerp. Made by Bingo Family.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Pregnant Snail

2007-04-12T06:15:00.000-07:00

"Pregnant Snail" for Shera Floor. Created by Publicis, Thailand. Made by Matching Studio, Bangkok.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.25/10.

Courtesy: Boardsmag.

Scene Change

2007-04-11T01:13:00.000-07:00

"Scene Change" for Opel. Created by Delaney Lund Knox Warren & Ptnrs. Made by Streetlight Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Alaska

2007-04-10T04:01:00.000-07:00

"Alaska" for Oregon Lottery. Created by BPN. Made by Laika.

FRESHNESS: 6.75/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Bad Boy

2007-04-06T00:52:00.000-07:00

"Bad Boy" for HSBC. Created by JWT London. Made by RSA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Next Generation

2007-04-05T00:33:00.000-07:00

"Next Generation" for Ford Flexifuel. Created by Ogilvy Stockholm. Made by Stink.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6/10.

Courtesy: Bestadsontv.

Rollercoaster

2007-04-03T02:06:00.000-07:00

"Rollercoaster" for Orange. Created by Clemenger BBDO. Made by Film Construction.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Discovery

2007-04-02T01:56:00.000-07:00

"Discovery" for Discovery Channel. Created by Santa Clara, Sao Paulo. Made by Hungry Man.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.