Friday, March 31, 2006

Flexiworld

"Flexiworld" for T-Mobile. Created by Saatchi & Saatchi London. Made by Outsider.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Thursday, March 30, 2006

Hands

"Hands" for Indulona. Created by Mark BBDO. Made by Filmservice Productions.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Slim Vs. Slim

"Slim vs. Slim" for Levi's. Created by JWT Mumbai. Animation by Famous House.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Trivia: First Indian commercial to make it to Bestadsontv.

Courtesy: Bestadsontv.

Wednesday, March 29, 2006

Masterpiece

"Masterpiece" for Stella Artois. Created by Lowe Roche, Toronto. Made by MJZ. Directed by Matthijs van Heijningen.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Trivia: First time I am seeing Stella Artois use a different sign off: Perfection has its price.

Courtesy: Brand Republic.

Saturday, March 25, 2006

Liquid Freedom

"Liquid Freedom" for Sprite. Created by O&M Hong Kong. Made by HSI/Gang Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Girlfriend & Rent

"Girlfriend & Rent" for DirecTV. Created by BBDO West - LA. Made by Harvest, Santa Monica.

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Sheep & Pigeon

Sheep & Pigeon for Peugeot. Created by BETC/Euro RSCG. Made by Wanda Productions.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Friday, March 24, 2006

Hair Whip, Pop Out & Stomach Hold In.

"Hair Whip, Pop Out & Stomach Hold In" for Trumpet. Created by Colenso BBDO, Auckland. Made by The Sweet Shop.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Thursday, March 23, 2006

What's your donkey?

"What's your donkey?" for Jeanswest. Created by The Campaign Palace Red Cell. Made by Nice Trees.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.5/10.

Trivia: Idea extended well with their site www.whatsyourdonkey.com

Courtesy: Bestadsontv.

Stickman

"Stickman" for Murphy's. Created by BBH, London. Made by Nexus.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Oops

"Oops" for JBC. Created by Duval Guillaume Antwerp. Made by Milly films, Belgium.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Moonbathe

"Moonbathe" for Levi's. Created by BBH London. Made by Outsider.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Bestadsontv.

Grand Mother

"Grand Mother" for Friskies. Created by DDB Paris. Made by Les Telecreateurs.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Chase

"Chase" for Coca-Cola. Created by Publicis Conseil.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

Wednesday, March 22, 2006

The Slowskys

"The Slowskys" for Comcast. Created by Goodby Silverstein & Partners. Made by RSA.

FRESHNESS: 6.5/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 8/10.

Trivia: Go to www.theslowskys.com for two more commercials.

Courtesy: Adrants & Youtube.

Dangerous

"Dangerous" for Goodyear.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 7.5/10.

Link Courtesy: Adrants.

Tuesday, March 21, 2006

Walls

"Walls" for Saturn. Created by Goodby, Silverstein & Partners. Made by MJZ.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Rant: Remarkably similar to Honda Civic's "Breakthrough" commercial.

Courtesy: Boardsmag.

Guru

"Guru" for Kleenex. Created by JWT New York.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Trivia: For a more client-friendly version of the commercial, go here.

Courtesy: Adsoftheworld & Boardsmag.

Monday, March 20, 2006

We Mourn

Commercial Break mourns the sudden death of the very gifted V. Mahesh of Ogilvy & Mather, Bangalore. May he have a ball creating campaigns for the man upstairs.

Lots of Cheese

"Lots of Cheese" for Doritos. Created by BBDO Canada. Made by Therapy Films.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Trivia: Spoof of Sony Bravia 'Balls' commercial.

Courtesy: Boardsmag.

Saturday, March 18, 2006

Beer Cart Girl

"Beer Cart Girl" for Golf Pride. Created by Blatner Brunner, Atlanta. Made by Big Lawn Films, Santa Monica.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Friday, March 17, 2006

Wanderer

"Wanderer" for Ask Dot Com. Created by Fallon London. Made by Academy.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Alien

"Alien" for Airwaves. Created by AMV BBDO London. Made by Therapy Films.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Wednesday, March 15, 2006

M. Night Shyamalan

"M. Night Shyamalan" for American Express. Created by Ogilvy & Mather, New York. Made by Blinding Pictures. Directed by M. Night Shyamalan.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Bestadsontv.

Tuesday, March 14, 2006

Gay, Son & Pregnant

"Gay, Son & Pregnant" for Vodafone. Created by JWT London. Made by Outsider USA.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Words

"Words" for National Geographic. Created by Devilfish. Made by Devilfish.

FRESHNESS: 2/10.
EXECUTION: 4/10.
IMPACT: 5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 3/10.
MARKETWORTHINESS: 6/10.

Trivia: Bronze winner at BTAA.

Rant: This fact was doing the rounds 3 years ago. And now it resurfaces as a TV spot!

Courtesy: Btaa.

Kick off

"Kick off" for United Nations. Created by The Brooklyn Brothers. Made by Thomas Thomas Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Trivia: Bronze winner at BTAA.

Courtesy: Btaa.

Back to Japan

"Back to Japan" for Volkswagen Golf Plus. Created by DDB London. Made by Epoch.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Trivia: Bronze winner at BTAA.

Courtesy: Btaa.

Vet

"Vet" for Volkswagen Golf Plus. Created by DDB London. Made by Epoch.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Trivia: This spot also won a silver. But I think this one is better than boot. I would have given this a silver. And boot a bronze.

Courtesy: Btaa.

Boot

"Boot" for Volkswagen Golf Plus. Created by DDB London. Made by Epoch.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Trivia: Won a silver at the British Television Awards.

Courtesy: Btaa.

Saturday, March 11, 2006

Great Wall

"Great Wall" for Staples. Created by McCann-Erickson, NY. Made by Paranoid Projects.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

Thursday, March 09, 2006

Saved

"Saved" for Coastguard. Created by Publicis Mojo. Made by Luscious International.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Wednesday, March 08, 2006

Toothache

"Toothache" for Climacool. Created by TBWA, San Francisco. Made by Reginald Pike. Directed by Brian Lee Hughes.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Link Courtesy: Reginald Pike.

Tennis, Frisbee, Chess, Video Game

"Tennis, Frisbee, Chess, Video Game" for Insurance Corporation of British Columbia (ICBC). Created by Wasserman and Partners, Vancouver. Made by Untitled Films, Toronto. Directed by Aleysa Young.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Link Courtesy: Unitled Films.

Crate & Wrecking Ball

"Crate" & "Wrecking Ball" for Volkswagen GTI. Created by Crispin Porter Bogusky. Made by RSA, LA.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Rant: May be I am missing the nuances. But I don't understand the hype around this series. It's mildly funny and nothing more.

Courtesy: Adsoftheworld.

Frog

"Frog" for Volkswagen GTI. Created by DDB Berlin.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Via: Adblather.

Monday, March 06, 2006

Honda Breakthrough

"Breakthrough" for Honda Civic. Made by Radke.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Saturday, March 04, 2006

La Traviata

"La Traviata" for Black, a playstation game. Created by W+K, Amsterdam. Made by RSA Films.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.

La Triviata: The piece is of course La Traviata by Verdi.

Via: Bestadsontv.

Friday, March 03, 2006

Donkey

"Donkey" for World of Comedy International Film Festival. Created by Taxi. Made by Reginald Pike.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Via: Adblather.

Thursday, March 02, 2006

Romance & Detective

"Romance & Detective" for Whitcoulls. Created by FCB New Zealand. Made by Curious Films.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Wednesday, March 01, 2006

Swinger

"Swinger" for Science World. Created by Rethink, Vancouver. Made by Radke Films.

FRESHNESS: 8/10.
EXECUTION: 8.5/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.