Save Your Saliva

"Save Your Saliva" for Orange M6 Mobile. Created by BDDP & Fils. Made by Nose- Premiere Heure, France.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILTY: 8/10.

Courtesy: Bestadsontv.

Maria

"Maria" for Nike. Created by W+K Portland. Made by Smuggler Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy:Boardsmag.

Marbles

"Marbles" for Nintendo. Created by Leo Burnett Melbourne. Made by Exit Films.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILTY: 6/10.

Courtesy: Bestadsontv.

Life's Complicated Enough

"Life's complicated enough" for McDonalds. Created by Leo Burnett Australia.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Trivia: Silver Addy Winner. Link alert: Adlist.

Courtesy: Youtube.

Vase

"Vase" for Lift Plus. Created by Publicis Mojo. Made by Curious Film.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Red Defender

"Red Defender" for Bloodsaves dot com. Created by Euro RSCG New York. Made by JJ Sedelmaier Productions.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Youtube. Link Alert: Brainstorm9.

Outcast

"Outcast" for Burger King. Created by Crispin Porter + Bogusky. Made by Reginaldo.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Escape

Escape for Hummer. Created by Modernista. Made by MJZ.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6/10.

Courtesy: Bestadsontv.

Banging

Banging for Visa. Created by Leo Burnett Canada. Made by Steam Films. Directed by Mac Carter. Effects by Relish.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 7.5/10.

Courtesy: Relish.

Astrabatics

"Astrabatics" for Astra. Created by Delaney Lund Knox Warren. Made by Paul Weiland Film Company.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

Great African Inventions

"Great African Inventions" for Nandos Chicken Steaks. Created by Lowe Bull South Africa. Made by Humanoid.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

Superhero

"Superhero" for Australian Childhood Foundation. Created by Clememger BBDO. Made by Exit Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.

Straight Walk

"Straight Walk" for Levi's. Created by BBH New York. Made by Gorgeous.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 5.75/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILTY: 5.75/10.

Courtesy: Boardsmag.

Chalk

"Chalk" for Nike. Created by W+K Tokyo. Made by HSI Productions.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Restless

"Restless" for Hyundai. Created by Assignment Group Auckland. Made by Sydney Film Company.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

Puddle

"Puddle" for Renault Clio. Created by Saatchi & Saatchi, Milan. Made by Chocolat.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Boardsmag.

Don't Hold Back

"Don't Hold Back" for Connex. Created by Cummins & Partners. Made by Exit Films.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Dream Team

"Dream Team" for Dream Team Productions. Created & Made by Dream Team.

FRESHNESS: 7.75/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 7.5/10.

Rave: Smart stuff.

Courtesy: Bestadsontv.

Stick Together

"Stick Together" for Goody's. Created by Fortune. Made by Topcut, Greece.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.0/10
MARKETABILTY: 6.0/10.

Rant: The set up was interesting, but somehow it didn't add up in the end for a food joint.

Courtesy: Boardsmag.

Balloons

"Balloons" for Lux. Created by Santo, Argentina. Made by Stink.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Rant: Very different for Lux. The suits must get full credit for selling this. But I found it a tad corny.

Courtesy: Bestadsontv.

Red Army

"Red Army" for Foot Locker. Created by AKA Advertising. Made by Chelsea Pictures.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

Kung Fu

"Kung Fu" for Olympus. Created by BBDO Malaysia. Made by Passion Pictures.

FRESHNESS: 6.25/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Killing Death

"Killing Death" for Red Cross. Created by Saatchi & Saatchi, Mexico. Made by unknown.

FRESHNESS: 8/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.25/10
MARKETABILTY: 7.5/10.

Courtesy: Bestadsontv.

Penny Neglect

"Penny Neglect 1, 2 & 3" for Virgin Mobile. Created by Mother New York. Made by The Glue Society.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Boardsmag.

Face

"Face" for Axion. Created by Duval Guillaume Brussels. Made by Caviar.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.0/10
MARKETABILTY: 5.75/10.

Courtesy: Boardsmag.

Gallo

"Gallo" for Ford Ranger. Created by JWT Argentina. Made by Bender Cine.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.0/10
MARKETABILTY: 6.0/10.

Courtesy: Boardsmag.

You Know How

"You Know How" for Schweppes. Created by Mother, London. Made by Stink.

FRESHNESS: 6.5/10.
EXECUTION: 7.25/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.

Choices

"Choices" for StanLib. Created by TBWA Johannesberg. Made by Velocity, Africa.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.

City Lights

"City Lights" for Happydent. Created by McCann-Erickson, Mumbai. Made by Equinox Films. Directed by Ram Madhvani.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Youtube.