McDonald's Inner Child

"Inner Child" for McDonald's. Created by Leo Burnett, Sydney. Made by Collider.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Flex your music muscle

"Flex your music muscle" for Virgin Digital. Created by Ground Zero. Made by National Televison.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 10/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 10/10.

Courtesy: Boardsmag.

Rant: The thought of 'uncover the hidden items' is not entirely fresh. It was recently used by Stella Artois. But the connection there was weak. Here the connect is stronger. I believe this spot was a viral bomb that got a lot of attention for Virgin.

Note: After you've done your guessing game, I suggest you visit Brainstorm9 for decoding the 50 odd music references in the commercial.

Rewind

"Rewind" for Drugs. Created by Full Jazz Propaganda.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Ad-awards.

Rant: An oft-used story telling technique. But the usage makes sense here.

Loyal

"Loyal" for Levi's. Created by Bartle Bogle Hegarty, New York. Made by Kleinman Productions. Music: Stevie Wonder.

FRESHNESS: 8.5/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

John

"John" for DSTV. Created by Ogilvy, Johannesburg. Created by Velocity Films.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

Words

"Words" for Proximus. Created by LG&F. Made by Caviar, Belgium.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Rant: Though I like the ad, the format reminds me of the 'glass' spot for some english newspaper.

Mexican Puppet Show

"Mexican Puppet Show" for Gametap. Created by Mullen. Made by Mekanism, San Francisco.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Axe Shower

"Shower" for Axe. Created by Vega Olmos - Ponce, Buenos Aires. Made by Czar Films.

FRESHNESS: 8/10.
EXECUTION: 8.5/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Commercial alert by: Adhunt.

Subway Silence

"Silence" for Subway. Created by La Communidad. Made by Supply & Demand.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

HSBC Eel

"Eel". Created by Lowe.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 8/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Ad-awards.