TV Guide Chess

"Chess" for TV Guide. Created by MTC. Made by Flying Fish, New Zealand.

FRESHNESS: 8.5/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

Honda Civic Choir

"Choir" for Honda Civic. Created by W + K. Made by Partizan.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Link Alert: Ad Hunt & Ad Blather.

Ford Fusion Life in Drive

"Life in Drive" for Ford Fusion. Created by JWT Detroit.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 4.5/10.
AWARDWORTHINESS: 5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad Forum.

Ikea It's Not a Mistake

"It's not a mistake" for Ikea. Created by Zig, Toronto. Made by Reginald Pike, Toronto.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 9/10.

Courtesy: Reginald Pike.

VW Angels

" Guardian Angels" for Volkswagen Polo. Created by DDB London. Made by Academy.

FRESHNESS: 7/10.
EXECUTION: 8.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Link Courtesy: Adhunt.

Napster Striptease

"Striptease" for Napster. Created by Drugstore, UK.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 9/10.

Courtesy: Ad-awards.

Toyota Camry Knives

"Knives" for Toyota Camry. Created by Saatchi & Saatchi, Sydney. Made by Revolver Films.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Mercedes Sounds of Summer

"Sounds of Summer" for Mercedes Benz. Created by Springer & Jacoby. Made by Sehsucht.

FRESHNESS: 8/10.
EXECUTION: 9.5/10.
IMPACT: 8/10.
REWATCHABILITY: 8.5/10.
AWARDWORTHINESS: 8.5/10.
MARKETWORTHINESS: 8/10.

Note: Click on the relevant commercial in the merc site.

Mercator Breakfast

"Breakfast" for Mercator Insurances. Created by Duval Guillame, Antwerp. Winner of the Epica awards.

FRESHNESS: 9/10.
EXECUTION: 8/10.
IMPACT: 8.5/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Courtesy: Ad-awards.

Citibank Train

"Train" for Citibank. Created by Fallon. Made by Partizan.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 9/10.

Courtesy: Boardsmag.

Rant: Finally someone executed the much ignored obvious idea.