Thursday, March 09, 2006

Saved

"Saved" for Coastguard. Created by Publicis Mojo. Made by Luscious International.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Wednesday, March 08, 2006

Toothache

"Toothache" for Climacool. Created by TBWA, San Francisco. Made by Reginald Pike. Directed by Brian Lee Hughes.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Link Courtesy: Reginald Pike.

Tennis, Frisbee, Chess, Video Game

"Tennis, Frisbee, Chess, Video Game" for Insurance Corporation of British Columbia (ICBC). Created by Wasserman and Partners, Vancouver. Made by Untitled Films, Toronto. Directed by Aleysa Young.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Link Courtesy: Unitled Films.

Crate & Wrecking Ball

"Crate" & "Wrecking Ball" for Volkswagen GTI. Created by Crispin Porter Bogusky. Made by RSA, LA.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Rant: May be I am missing the nuances. But I don't understand the hype around this series. It's mildly funny and nothing more.

Courtesy: Adsoftheworld.

Frog

"Frog" for Volkswagen GTI. Created by DDB Berlin.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Via: Adblather.

Monday, March 06, 2006

Honda Breakthrough

"Breakthrough" for Honda Civic. Made by Radke.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Saturday, March 04, 2006

La Traviata

"La Traviata" for Black, a playstation game. Created by W+K, Amsterdam. Made by RSA Films.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.

La Triviata: The piece is of course La Traviata by Verdi.

Via: Bestadsontv.

Friday, March 03, 2006

Donkey

"Donkey" for World of Comedy International Film Festival. Created by Taxi. Made by Reginald Pike.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Via: Adblather.

Thursday, March 02, 2006

Romance & Detective

"Romance & Detective" for Whitcoulls. Created by FCB New Zealand. Made by Curious Films.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Wednesday, March 01, 2006

Swinger

"Swinger" for Science World. Created by Rethink, Vancouver. Made by Radke Films.

FRESHNESS: 8/10.
EXECUTION: 8.5/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.