Runaway Fridge

"Runaway Fridge" for Miller Lite. Created by Y&R Chicago. Made by Epoch Films - NY.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Long Goodnight

"Long Goodnight" for Holiday Inn. Created by St. John. Made by Untitled.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: The Bessies. Link alert: Adlist.

Raptor & Rock

"Raptor & Rock" for BC Dairy. Created by DDB Vancouver. Made by Zanita Films.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: The Bessies. Link alert: Adlist.

Busted

"Busted" for Future Shop. Created by Rethink. Made by Reginald Pike.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: The Bessies. Link alert: Adlist.

Guitar

"Guitar" for Helpasmoker.be. Created by LG&F. Made by Lovo Films, Belgium.

FRESHNESS: 6.75/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Invisible Man

"Invisible Man" for National Aids Trust. Created by Saatchi & Saatchi. Made by Hanrahan.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Vault & Discus

"Vault & Discus" for Washington Lottery. Created by Publicis, Seattle. Made by Biscuit + Reginald Pike. Directed by Perlorian Brothers.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Glossyinc.

Get a Mac

"Get a Mac campaign - Viruses, Restarting, Better, iLife, Network & WSJ" for Apple. Dunno the credits yet. I liked only two of the 6 - Restarting & Network. But 'Restarting' seems very much like the Soken DVD spots. ILife has some good banter between Mac & PC. Network has some nice touches. My rating for the campaign:

FRESHNESS: 5.5/10.
EXECUTION: 6/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Apple.

AIDS Awareness

"Aids Awareness" for AIDES. Created by TBWA Paris. Made by Wanda. Directed by Wilfrid Brimo.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Yodeler

"Yodeler" for Kia. Created by David and Goliath, LA. Made by Biscuit Filmworks.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.