Tuesday, May 30, 2006

Spotless

"Spotless" for Renault Occasions. Created by Publicis Paris. Made by Les Telecreateurs.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Monday, May 29, 2006

Parade

"Parade" for Coke. Created by W+K, Portland. Made by MJZ, LA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Thursday, May 25, 2006

Soup

"Soup" for Olympus. Created by Saatchi & Saatchi, Sydney. Made by Goodoil Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Wednesday, May 24, 2006

Bravo

"Bravo" for Tango. Created by CHI. Made by Thomas Thomas.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6/10.

Rant: A decent spoof of the Sony Bravia commercial.

Courtesy: Bestadsontv.

Tuesday, May 23, 2006

Teeth Town

"Teeth Town" for California Milk Processor Board. Created by Grupos Gallegos. Made by Colibri Films.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Fan Faces

"Fan Faces" for Philips. Created by DDB Amsterdam. Made by Will van der Vlugt Film Productions.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Monday, May 22, 2006

Together

"Together" for Buenos Aires Zoo. Created by Saatchi & Saatchi. Made by Lobo.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Dragonfly

"Dragonfly" for VW Eos. Created by DDB London. Made by Blink Productions.

FRESHNESS: 6/10.
EXECUTION: 7.75/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Clowns

"Clowns" for Monday Lottery. Created by Us, London. Made by Us & Another Film Company.

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Secrets

"Secrets" for CTI. Created by Saatchi & Saatchi, Buenos Aires. Made by CIA Cinematográfica.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.