World Cup

"World Cup" for BBC. Created by DFGW London. Made by Joy@RSA.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Combos Dinner

"Dinner" for Combos. Created by TBWA/CHIAT/DAY. Made by Moxie Pictures.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5.75/10.

RANT: Weird thought. But got my attention. Strangely the website address flashed in the end is under construction.

Courtesy: Boardsmag.

30 Commercials That Should Win at Cannes

1. Guinness Noitulove
2.Johnnie Walker Painting
3. Carlton Draught Big Ad
4. Smirnoff Love
5. Virgin Digital Flex your music muscle
6. Motorola Bunny
7. Honda Choir
8. Toyota Humanity
9. Levi’s Loyal
10. Medecins Sans Frontières Human Ball
11. Vodafone Mayfly
12. Playstation 2 Pace of Life
13. Volkswagen Angel’s Day Off
14. BC Dairy Raptor
15. Renault Reincarnation
16. Volkswagen GTI Frog
17. Axe Shower
18. Orange Dancing
19. DSTV John
20. Degree Inaction Heroes
21. McDonalds Inner child
22. SciFi Human Suit
23. Honda Impossible Dreams
24. Sony Balls
25. Club Internet Karate
26. Staples Great Wall
27. XBOX Stand off
28. Stella Artois Masterpiece
29. Science World Swinger
30. Amnesty Teleshop

Humanity

"Humanity" for Toyota. Created by Hakhuodo. Made by Stink.

FRESHNESS: 7.5/10.
EXECUTION: 8.5/10.
IMPACT: 7.75/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Glassworks.

Carnivore

"Carnivore" for Atria Wilhelm. Created by Taivas Helsinki. Made by Hanrahan London.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.25/10.

Courtesy: Boardsmag.

Door Handle

"Door Handle" for Ford S-Max. Created by O&M. Made by Velocity Films, South Africa.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Underwater World

"Underwater World" for Aqualtis. Created by Leo Burnett, Italy. Made by Filmmaster.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Movement

"Movement" for Shell. Created by JWT London. Made by Gorgeous Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Chute

"Chute" for Coke Zero. Created by Cossette Communication Group, Toronto. Made by Untitled.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Crystal Breaks

"Crystal Breaks" for Chicago Crystal Meth Task Force. Created by Lapiz. Made by Uber Content.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.