Wednesday, June 14, 2006

Old But Not Dated # 1

"Fairy" for Fita. Created by Lowe, Philipines. Won a bronze at Asia Pacific Ad Fest 2004.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY:6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Source: Tim Yang's You Tube Collection.

Window

"Window" for CBS. Created by Cliff Freeman & Partners. Made by Epoch Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Monday, June 12, 2006

Streaker

"Streaker" for MTV. Created by JWT London. Made by Partizan.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Saturday, June 10, 2006

Convenience Store

"Convenience Store" for Milwaukee's Best Light. Created by Mother, New York. Created by Little Minx.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Thursday, June 08, 2006

A Little Girl

"A Little Girl" for Prayas. Created by McCann-Erickson Delhi. Directed by Mohammad Soaeb & Ritu Sharda.

FRESHNESS: 6.75/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 8/10.

Note: This commercial was made in 2005. I am featuring this since I feel it's a good commercial that could do with more exposure. Incidentally the spot bagged a One Show Merit.

Link courtesy: Mohammad Soaeb.

Musical

"Musical" for Rexona. Created by VegaOlmosPonce, Argentina. Made by Rebolucion.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Shots.

Open

"Open" for Orange. Created by Marcel. Made by Partizan.

FRESHNESS: 6.25/10.
EXECUTION: 7.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Shots.

Ice Skater

"Ice Skater" for Citroen C4. Created by Euro RSCG London. Made by H5.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Shots.

Wednesday, June 07, 2006

Micro Fans

"Micro Fans" for Coke. Created by Santo, Buenos Aires. Made by Laika.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Tuesday, June 06, 2006

Sick Days

"Sick Days" for ESPN. Created by W+K. Made by Anonymous Content.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Trivia: The voice over for this series of commercials is by U2 band members.

Courtesy: Boardsmag.