Substance Abuse Spots

"Caught, Batting Practice, Tabloid, Never Poured & Manager" for California Milk Processor Board. Created by Goodby Silverstein & Partners.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.75/10.

Source: Gotmilk.com

Billions

"Billions" for Lynx. Created by BBH. Made by MJZ.

FRESHNESS: 6.25/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETABILTY: 7.5/10.

Source: Kontraband.

Shaun White

"Shaun White" for HP. Created by Goodby Silverstein & Partners. Made by Bob Industries.

FRESHNESS: 6/10.
EXECUTION: 7.25/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: WireDriveHub.

Swings

"Swings" for HSBC. Created bY JWT London. Made by Independent Films.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.25/10.

Courtesy: Bestadsontv.

The Van

"The Van" for Orange. Created by Euro RSCG. Made by Soixan7e Quin5e.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.0/10.

Courtesy: Boardsmag.

Bridge

"Bridge" for Travellers. Created by Fallon. Made by Biscuit Filmworks.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.0/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Coin & Rubik Cube

"Coin & Rubik Cube" for Axe. Created by Lowe Bull Johannesberg. Made by Egg.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

NOTE: A very interesting deviation from the usual Axe formula.

Source: Boardsmag.

Black Balloons

"Black Balloons" for Sustainability Victoria. Created by George Patterson Y&R Melbourne. Made by Exit Films.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7.5/10.

Source: Bestadsontv.

Dance

"Dance" for Cheerios. Created by Saatchi & Saatchi.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Source: Boardsmag.

Incredible Women

"Incredible Women" for Rexona. Created by Lowe London. Made by Independent Films.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY:7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Source: Bestadsontv.