Tuesday, November 21, 2006

Wii Spots

"Wii Spots 1 & 2" for Nintendo. Created by Leo Burnett. Made by Dunno who.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.0/10.
AWARDWORTHINESS: 6.0/10
MARKETABILITY: 7/10.

Source: Boardsmag & Youtube.

Monday, November 20, 2006

Funeral

"Funeral" for Kyocera. Created by Vitro Robertson. Made by Story Companies.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.25/10.

Source: Boardsmag.

Saturday, November 18, 2006

Kid

"Kid" for Masterly Ham. Created by Duval Guillaume Brussels. Made by Lovo Films, Bert Brulez.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6/10.

Source: Boardsmag.

Friday, November 17, 2006

Lions

"Lions" for Canal+. Created by BETC EURO RSCG Paris. Made by Radical Media, Paris.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Source: Boardsmag.

Thursday, November 16, 2006

Imaginary Guide

"Imaginary Guide" for Melbourne City. Created by George Patts Y&R Melbourne. Made by Revolver Films.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Source: Bestadsontv.

Wednesday, November 15, 2006

Caution Tape

"Caution Tape" for California Department Of Health Services. Created by Ground Zero. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Source: Boardsmag.

For your daughter

"For your daughter" for White Ribbon Day. Created by Saatchi & Saatchi, Sydney. Made by Good Oil Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Source: Boardsmag.

Tuesday, November 14, 2006

The Heisman Spots

"The Heisman Spots 1 & 2" for Nissan. Created by TBWA\Chiat\Day, LA. Made by Paranoid, US.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

For those who dunno: The Heisman is considered the most prestigious award in American college football.

Source: Boardsmag.

Monday, November 13, 2006

Doctor's Office

"Doctor's Office" for Tetley's Tea. Created by John St., Toronto. Made by Reginald Pike.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Source: Boardsmag.

Friday, November 10, 2006

The Scientist

"The Scientist" for HSBC. Created by JWT.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Source: Youtube. Linkalert: Brainstorm9.