Friday, March 16, 2007

Wow

"Wow" for Windows Vista. Created by McCann. Made by Anonymous Content.

FRESHNESS: 5.75/10.
EXECUTION: 6/10.
IMPACT: 5.25/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 5.5/10.

Courtesy: Boardsmag.

Thursday, March 15, 2007

Frames

"Frames" for Diet Coke. Created by W+K Portland. Made by Frulined.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Tuesday, March 13, 2007

Banana Hands

"Banana Hands" for Altoids. Created by Leo Burnett, Chicago. Made by Biscuit, LA.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Thursday, March 08, 2007

Cheryl & Richard

"Cheryl & Richard" for Orbit. Created by AMV BBDO, London. Made by Rockit/Reginald Pike. Directed by Perlorian Brothers.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Link courtesy: Glossyinc.

Wednesday, March 07, 2007

Hydrant

"Hydrant" for Lexus RX. Created by Team One. Created by MJZ.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

People Powered

"People Powered" for Shaw. Created by BBDO Toronto. Made by Spy Films.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: In concept it reminds me of Toyota's Humanity spot.

Courtesy: Bestadsontv.

Monday, March 05, 2007

Get a Mac UK

"Get a Mac UK" featuring Mitchell & Webb. Created for Apple.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Verdict: 'Pie-chart' was nice. 'Virus' is literal. 'Restarting' reminded me of Soken DVD's ads. 'Tentacle' pushes the envelope more than the American spots. 'Trust Mac' is good. 'Office at home' is imaginative. Overall a good encore.

Courtesy: Duncans & Youtube.

Saturday, March 03, 2007

Dublin Film Festival

"Dublin Film Festival" for Jameson. Created by TBWA Ireland. Made by Cawley Nea/TBWA.

FRESHNESS: 6.25/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: A little more pushing and shoving between the chairs would have enhanced the punch of the sign-off.

Courtesy: Bestadsontv.

Friday, March 02, 2007

Follow the light

"Follow the light" for Nokia. Created by Y&R Auckland. Made by Curious.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Thursday, March 01, 2007

The Cliff

"The Cliff" for France Football. Created by DDB Paris. Made by Les Telecreateurs.

FRESHNESS: 7.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.5/10.

Rave: That's one gold gone at the Lions.

Courtesy: Bestadsontv.