Hands

"Hands" for NSPCC. Created by Saatchi & Saatchi London. Made by Nexus Productions, London.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Booth & Sleeping

"Booth" & "Sleeping" for Verizon. Created by McCann, New York. Made by Biscuit Filmworks.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

World of Steam

"World of Steam" for LG. Created by BBH, New York. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.75/10.

Courtesy: Boardsmag.

Guywash

"Guywash" for Axe. Created by BBH, New York. Made by Smuggler, New York.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Drink Cycle

"Drink Cycle" for Drinkwise. Created by Clemenger BBDO, Melbourne. Made by Exit Films.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Adjustable World

"Adjustable World" for Vauxhall Zafira. Created by Lowe London. Made by MPC, UK.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

Binge Boy

"Binge Boy" for British Home Office. Created by VCCP London. Made by Gorgeous, UK.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Federer Coach

"Federer Coach" for Nike.

FRESHNESS: 5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 6/10.

Credits: I dunno.

I am back

Commercial Break is back after a long commercial break. We shall revive soon using the same old format, evaluating pieces using the same old parameters.

My Cannes 2008 Grand Prix

Okay, Cannes has unveiled its Grand Prix winner. The confused committee couldn't make up its mind between Cadbury's Gorilla & the Halo 3 spots. In my book, these commercials will at best win a gold. My real pick for the Grand Prix would have been Crest. In a tired category, they've cracked a big idea that can be so much fun. Great films Saatchi & Saatchi. You're my Grand Prix winner.

Crest Bulldozer
Crest Pre-Nup
Crest Lice