Saturday, May 20, 2006

Superstition

"Superstition" for Hiscox. Created by Inferno. Made by RSA.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Friday, May 19, 2006

Spider

"Spider" for Toyota Yaris. Created by Saatchi & Saatchi, LA. Made by Picasso Pictures.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Thursday, May 18, 2006

Hands

"Hands" for NSPCC. Created by Saatchi & Saatchi. Made by Outsider.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Wednesday, May 17, 2006

Thai Thai

"Thai Thai" for Yellow Pages. Created by George Patterson Y&R, Melbourne. Created by Plaza.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5.5/10.

Courtesy: Bestadsontv.

Monday, May 15, 2006

Red

"Red" for Adicolor. Created by Idealogue. Directed by Roman Coppola & Andy Bruntel.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 5/10.

Trivia: Adicolor has done seven such films in all. Using different directors and styles.

Courtesy: Boardsmag.

Saturday, May 13, 2006

Food Chain

"Food Chain" for Honda Fit. Created by RPA, Santa Monica. Made by MJZ, Los Angeles.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Friday, May 12, 2006

Length

"Length" for Axe. Created by BBH, London. Made by Independent Films.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Museum

"Museum" for Schweppes. Created by Duval Guillaume. Made by Bingo Family.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Call of the Wild

"Call of the Wild" for Bavaria Beer. Created by Kessels Kramer. Made by Anonymous Content.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Secrets

"Secrets" for Sprite. Created by Ogilvy, Buenos Aires. Made by Rebolucion, Buenos Aires.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.