Saturday, September 30, 2006

Camo

"Camo" for Slim Jim. Created by Crispin Porter + Bogusky. Made by Tomorrow's Brightest Minds.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rant: I appreciated the idea better when I did a wiki check on snapalope. Crispin seems to have a commercial-that-takes-you-to-a-website template that works.

Courtesy: Bestadsontv.

Friday, September 29, 2006

Breathe

"Breathe" for Greenpeace. Created by Publicis Mojo, Auckland. Made by Revolver Film, Australia.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Thursday, September 28, 2006

Cowboys

"Cowboys" for T-Com. Created by Istropolitana D'Arcy. Directed by Dominik Miškovský.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Coincidence: In 2000, Rensil had done an anti-smoking commercial with Channel V's assistance. It had a similar idea.

Courtesy: Ad-arena.

Film Set NY

"Film Set NYC" for Nokia N93. Created by Lowe London. Made by Gorgeous.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Wednesday, September 27, 2006

Cougar

"Cougar" for Nissan 4x4. Created by TBWA/G1 Paris. Made by La Pac and Czar.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Crocodile

"Crocodile" for Nissan 4x4. Created by TBWA/G1 Paris. Made by La Pac and Czar.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Tuesday, September 26, 2006

Bogus Network

"Bogus Network" for Verizon. Created by McCann-Erickson. Made by Hungry Man.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Monday, September 25, 2006

Kung Fu

"Kung Fu" for Volkswagen Jetta. Created by CreativeOnDemand. Made by Logan.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Friday, September 22, 2006

The Art of Invisible-ness

"The Art of Invisible-ness" for Cougar Bourbon. Created by George Patterson Y&R. Made by The Sweet Shop.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Thursday, September 21, 2006

Slow

"Slow" for Renault. Created by Lowe Mexico. Made by Cineconcepto.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.