"Stop & Go" for Snickers. Created by Impact BBDO UAE. Made by X-Ray Productions & Valkeiser Amsterdam.
FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.25/10.
Rant: Brilliant execution. Wafer thin connection with Snickers. Commercial will work even if you put Nike's logo.
Courtesy: Youtube.
Wednesday, February 28, 2007
Road Cricket
"Road Cricket" for Nike. Created by JWT. Made by RDP. Directed by Abhinav Deo.
FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.
Rant: A shorter edit of the commercial might look and work better.
Courtesy: Youtube.
FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.
Rant: A shorter edit of the commercial might look and work better.
Courtesy: Youtube.
Monday, February 26, 2007
Destinies
"Destinies" for Pepsi. Created by CLM BBDO. Made by Irene.
FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.5/10.
Courtesy: Bestadsontv.
FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.5/10.
Courtesy: Bestadsontv.
Thursday, February 22, 2007
Dress for it
"Dress for it" for Honda CR-V. Created by Draft FCB Melbourne. Made by Radical.
FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.
Rant: The print ad of this campaign carries the line: For whoever you are. That could have been used as the sign off. It would have helped. I think.
Courtesy: Bestadsontv.
FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.
Rant: The print ad of this campaign carries the line: For whoever you are. That could have been used as the sign off. It would have helped. I think.
Courtesy: Bestadsontv.
Wednesday, February 21, 2007
Matchstick
"Matchstick" for CPAA. Created by Ogilvy Mumbai. Directed by Abraham Cherian.
FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.
Courtesy: Youtube.
FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.
Courtesy: Youtube.
Tuesday, February 20, 2007
Breakfast
"Breakfast" for Ford territory. Created by JWT Sydney.
FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.
Link alert: Duncan's. Courtesy: Google videos.
FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.
Link alert: Duncan's. Courtesy: Google videos.
Monday, February 19, 2007
Train
"Train" for Vodafone. Created by BBH, London. Made by Independent Films.
FRESHNESS: 6.75/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.25/10.
Gutfeel: Going by the quality of its output, I won't be surprised if BBH London is crowned the 'Agency of the year' at Cannes Lions 2007.
Courtesy: Bestadsontv.
FRESHNESS: 6.75/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.25/10.
Gutfeel: Going by the quality of its output, I won't be surprised if BBH London is crowned the 'Agency of the year' at Cannes Lions 2007.
Courtesy: Bestadsontv.
Saturday, February 17, 2007
Dangerous Liaisons
"Dangerous Liaisons" for Levi's. Created by BBH. Made by Rattling Stick. Post by the Mill.
FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.
Courtesy: Shots.
FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.
Courtesy: Shots.
Thursday, February 15, 2007
Baby in the water
"Baby in the water" for Swim for Life. Created by Lowe Worldwide. Made by Film Construction.
FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.
Courtesy: Bestadsontv.
FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.
Courtesy: Bestadsontv.
Wednesday, February 14, 2007
Belonging
"Belonging" for Orange. Created by Fallon London. Made by Academy.
FRESHNESS: 6.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 6.75/10.
Courtesy: Bestadsontv.
FRESHNESS: 6.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 6.75/10.
Courtesy: Bestadsontv.
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