Brokeback Mountain

"Brokeback Mountain" for Canal+ TV. Created by BETC Euro RSCG. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Sueiro

"Sueiro" for Edenor. Created by El Cielo, Buenos Aires. Made by Bendercine.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.5/10.


Courtesy: Boardsmag.

The Cold

"The Cold" for Apoteket. Created by Forsman Bodenfors, Stockholm. Made by Flodellfilm, Stockholm.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Rave: The music caught my ear. And the fact that the production company had a music stylist.

Courtesy: Boardsmag.

Skateboard

"Skateboard" for Nissan. Created by TBWA Paris. Made by Gang Films, Paris; Park Pictures, New York.

FRESHNESS: 6.25/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: Though the commercial is jaw dropping. The human skateboard commercial kinda dilutes the freshness of this commercial.

Courtesy: Boardsmag.

The Legend

"The Legend" for Air Action Explosion. Created by BBH. Made by Stink.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6/10.

Rave: Full points to the servicing for selling the idea. I wonder how the client bought it.

Courtesy: Bestadsontv.

Big Sister

"Big Sister" for Barack Obama. Made by an anonymous soul. Posted on Youtube.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 8/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6/10.

Rave: Me being an Obama supporter, I do think Hillary is like IBM & Obama like Mac. This ad rubs that point beautifully. Not many on the web seem to remember that in 1984, a democratic lady named Geraldine Ferraro was chosen as the Vice Presidential nominee by Walter Mondale.

Courtesy: Youtube.

Law of Gravity

"Law of Gravity" for Milk. Created by Grupos Gallegos. Made by Rebolucion.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Oblivious

"Oblivious" for Molson. Created by Zig Toronto. Made by Backyard, Venice.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Wow

"Wow" for Windows Vista. Created by McCann. Made by Anonymous Content.

FRESHNESS: 5.75/10.
EXECUTION: 6/10.
IMPACT: 5.25/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 5.5/10.

Courtesy: Boardsmag.

Frames

"Frames" for Diet Coke. Created by W+K Portland. Made by Frulined.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.