Bledisloe

"Bledisloe" for Telecom Rugby Sponsorship. Created by Saatchi Auckland. Made by Sweet Shop.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Filter Life

"Filter Life" for Amstel. Created by 180 Amsterdam. Made by Knucklehead, London.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

Catch

"Catch" for Crest. Created by Saatchi & Saatchi. Made by Anonymous Content.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

What Goes Around

"What Goes Around" for Coke. Created by Mother London. Made by Nexus.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Bestadsontv.

Coins

"Coins" for Axe. Created by Lowe Bull Johannesburg. Made by Egg.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 5.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: Bestadsontv.

3-day Test

"Penguin, Prison, Wife, Sex Change & Foreign Legion" for Opel. Created by 180 Amsterdam. Made by Hungry Man.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag

Airbag

"Airbag" for Bubblicious. Created by JWT Tokyo. Made by Saville Productions.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 5.75/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag

Shadows

"Shadows" for Hubba Bubba. Created by DDB Sydney. Made by DOLL.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

118 Choir

"Choir" for 118 118. Created by Meme. Made by Rogue Films.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Rant: May be I would have appreciated this spoof better if I knew what 118 118 was into.

Courtesy: Bestadsontv.

POST SCRIPT: Catch the 118 118 Honda Cog Spoof here. Also go here to see W+K's response to see this spoof.

Hills

"Hills" for Literacy Education. Created by Lowe Bull Johannesberg. Made by Minstry of Illusion.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Lying Down

"Lying Down" for New Zealand Red Cross. Created by Y&R. Made by Curious Films.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

M

"M" for MTV. Created by La Communidad. Made by Nunchaku Cine.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Worm

"Worm" for Visa. Created by TBWA/Chiat/Day. Made by Bob Industries.

FRESHNESS: 5/10.
EXECUTION: 6/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Girls

"Girls" for SportsNet. Made by Hungry Man.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Penguins & Blue Line

"March of the Penguins & Thin Blue Line" for Full Frame Documentary Film Festival. Created by McKinsey Silver, Durham. Made by Form. Directed by Kevin Donovan.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Glossyinc.

Rant: In Cannes Lions 2005, there was this poster campaign that won the silver for a very similar thought. They featured classic books with kitchy covers with the line 'read it before hollywood does'.

Bad Word

"Bad Word" for Knorr Frozen Entrees. Created by DDB Toronto. Made by MacGuffin Film.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 5.75/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Glossyinc.

The Cities Are Too Small

"The Cities Are Too Small" for Citroen. Created by Leg Paris. Made by Rokkit.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

The Comparison

"The Comparison" for Libra. Created by Clemenger BBDO Melbourne. Made by Revolver Films.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Equipo

"Equipo" for Adidas. Created by 180 Amsterdam. Made by Sting Productions, London.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

The Funeral

"The Funeral" for Viking. Created by Publicis Conseil. Made by La Pac.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Hand

"Hand" for Arthritis Australia. Made by The Glue Society.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Fairy

"Fairy" for Dodge. Created by BBDO Detroit/New York. Made by Smuggler.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Got Junk?

"Got Junk" for 1-800-Got-Junk? Created by Rethink, Vancuover. Made by Reginald Pike. Directed by Brian Lee Hughes.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 8/10.

Courtesy: Glossyinc.

The Big Win

"The Big Win" for National Lottery. Created by AMV BBDO. Made by Studio Aka.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Reconstruction

"Reconstruction" for Speeding. Created by Grey Australia. Made by Radical Media.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7.75/10.

Courtesy: Bestadsontv.

Go Wild

"Go Wild" for Rexona. Created by Lowe London. Made by Independent Films. Post Production by Framestore.

FRESHNESS: 7/10.
EXECUTION: 8.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Organ Transport

"Organ Transport" for Toppits. Created by Grey Worldwide Germany. Made by Floto.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Senses

"Senses" for Voll-Damm. Created by SCPF. Made by Missing Sparky.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Frost Free

"Frost Free" for Electrolux. Created by Lowe. Made by Godman.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 8/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Flower

"Flower" for Fidelity. Made by Rhino FX.

FRESHNESS: 5.5/10.
EXECUTION: 8/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 4/10.
MARKETWORTHINESS: 5/10.

Courtesy: Boardsmag.

Want & Need

"Want & Need" for Toyota. Created by Saatchi & Saatchi, Toronto. Made by Circle Productions.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.