Wednesday, February 28, 2007

Stop & Go

"Stop & Go" for Snickers. Created by Impact BBDO UAE. Made by X-Ray Productions & Valkeiser Amsterdam.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.25/10.

Rant: Brilliant execution. Wafer thin connection with Snickers. Commercial will work even if you put Nike's logo.

Courtesy: Youtube.

Road Cricket

"Road Cricket" for Nike. Created by JWT. Made by RDP. Directed by Abhinav Deo.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: A shorter edit of the commercial might look and work better.

Courtesy: Youtube.

Monday, February 26, 2007

Destinies

"Destinies" for Pepsi. Created by CLM BBDO. Made by Irene.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Thursday, February 22, 2007

Dress for it

"Dress for it" for Honda CR-V. Created by Draft FCB Melbourne. Made by Radical.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Rant: The print ad of this campaign carries the line: For whoever you are. That could have been used as the sign off. It would have helped. I think.

Courtesy: Bestadsontv.

Wednesday, February 21, 2007

Matchstick

"Matchstick" for CPAA. Created by Ogilvy Mumbai. Directed by Abraham Cherian.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Youtube.

Tuesday, February 20, 2007

Breakfast

"Breakfast" for Ford territory. Created by JWT Sydney.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Link alert: Duncan's. Courtesy: Google videos.

Monday, February 19, 2007

Train

"Train" for Vodafone. Created by BBH, London. Made by Independent Films.

FRESHNESS: 6.75/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.25/10.

Gutfeel: Going by the quality of its output, I won't be surprised if BBH London is crowned the 'Agency of the year' at Cannes Lions 2007.

Courtesy: Bestadsontv.

Saturday, February 17, 2007

Dangerous Liaisons

"Dangerous Liaisons" for Levi's. Created by BBH. Made by Rattling Stick. Post by the Mill.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Shots.

Thursday, February 15, 2007

Baby in the water

"Baby in the water" for Swim for Life. Created by Lowe Worldwide. Made by Film Construction.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Wednesday, February 14, 2007

Belonging

"Belonging" for Orange. Created by Fallon London. Made by Academy.

FRESHNESS: 6.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Tuesday, February 13, 2007

How you feel

"How you feel" for Vaseline Intensive Care. Created by Zig Toronto. Made by Sugino Studios.

FRESHNESS: 5.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Monday, February 12, 2007

Aliens

"Aliens" for Fevicol. Created by O&M Mumbai. Made by Corcoise(?).

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: UmmYeah.

Deal

"Deal" for MTV India. Directed by Rajesh Krishnan.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Friday, February 09, 2007

Rudaali

"Rudaali" for Camlin. Created by Lowe Mumbai. Made by RDP. Directed by Abhinav Deo.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Adforum.

The Hargrave Pub Spots

"Hair Down There & Hospital" for The Hargrave Pub. Created by Lowe Roche, Toronto. Made by Reginald Pike. Directed by Christopher Hutsul.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Glossyinc.

Flowers

"Flowers" for Orange. Created by Marcel Republique. Made by Gang Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Wednesday, February 07, 2007

Mr. Blonde

"Mr. Blonde" for Orange. Created by Mother London. Made by Epoch.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Umbrella

"Umbrella" for RVS Insurance. Created by They Netherlands. Made by Czar Netherlands.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

RANT: In parts, the idea is similar to the 'Angel's day out' commercial for Volkswagen. Replace the guardian angels with suits in umbrellas. You get this commercial. And that was just the starting point of the Volkswagen spot!

Courtesy: Bestadsontv.

Tuesday, February 06, 2007

Superbowl Spots: Emerald Nuts

"Nutty Goulet" for Emerald Nuts.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: MySpace.

Superbowl Spots: Nationwide

"K-Fed's Front" for Nationwide.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Hitchhiking Hops" for Budlight.

FRESHNESS: 6.25/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6/10.

Courtesy: MySpace.

Superbowl Spots: Coke

"Give a little love" for Coke.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: Blockbuster

"Click a mouse" for Blockbuster.

FRESHNESS: 5.5/10.
EXECUTION: 6/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.0/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: GM

"Robot Lonliness" for GM.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: MySpace.

Superbowl Spots: FedEx

"What's in a name" for FedEx.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Snickers

"Snickers Kiss" for Snickers.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: Budweiser

"Crabs like Bud too" for Budweiser.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Wedding Auction" for BudLight.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: E*Trade

"One Finger" for E*Trade.

FRESHNESS: 5/10.
EXECUTION: 6.25/10.
IMPACT: 5.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Slap" for BudLight.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Immigrants" for BudLight.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Rock,Paper & Scissors" for BudLight.

FRESHNESS: 6.25/10.
EXECUTION: 6/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: MySpace.

Saturday, February 03, 2007

Hands

"Hands" for Guinness. Created by AMV BBDO. FX by Michael Schlingmann.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Youtube.

Thursday, February 01, 2007

Chang Chak

"Chang Chak (Sick Elephant)" for Wangkanai Sugar. Created by Publicis Thailand. Made by Matching Studio.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6./10.

Courtesy: Bestadsontv.