Wednesday, May 31, 2006

Chute

"Chute" for Coke Zero. Created by Cossette Communication Group, Toronto. Made by Untitled.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Crystal Breaks

"Crystal Breaks" for Chicago Crystal Meth Task Force. Created by Lapiz. Made by Uber Content.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Tuesday, May 30, 2006

Spotless

"Spotless" for Renault Occasions. Created by Publicis Paris. Made by Les Telecreateurs.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Monday, May 29, 2006

Parade

"Parade" for Coke. Created by W+K, Portland. Made by MJZ, LA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Thursday, May 25, 2006

Soup

"Soup" for Olympus. Created by Saatchi & Saatchi, Sydney. Made by Goodoil Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Wednesday, May 24, 2006

Bravo

"Bravo" for Tango. Created by CHI. Made by Thomas Thomas.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6/10.

Rant: A decent spoof of the Sony Bravia commercial.

Courtesy: Bestadsontv.

Tuesday, May 23, 2006

Teeth Town

"Teeth Town" for California Milk Processor Board. Created by Grupos Gallegos. Made by Colibri Films.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Fan Faces

"Fan Faces" for Philips. Created by DDB Amsterdam. Made by Will van der Vlugt Film Productions.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Monday, May 22, 2006

Together

"Together" for Buenos Aires Zoo. Created by Saatchi & Saatchi. Made by Lobo.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Dragonfly

"Dragonfly" for VW Eos. Created by DDB London. Made by Blink Productions.

FRESHNESS: 6/10.
EXECUTION: 7.75/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Clowns

"Clowns" for Monday Lottery. Created by Us, London. Made by Us & Another Film Company.

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Secrets

"Secrets" for CTI. Created by Saatchi & Saatchi, Buenos Aires. Made by CIA Cinematogr√°fica.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Saturday, May 20, 2006

Superstition

"Superstition" for Hiscox. Created by Inferno. Made by RSA.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Friday, May 19, 2006

Spider

"Spider" for Toyota Yaris. Created by Saatchi & Saatchi, LA. Made by Picasso Pictures.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Thursday, May 18, 2006

Hands

"Hands" for NSPCC. Created by Saatchi & Saatchi. Made by Outsider.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Wednesday, May 17, 2006

Thai Thai

"Thai Thai" for Yellow Pages. Created by George Patterson Y&R, Melbourne. Created by Plaza.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5.5/10.

Courtesy: Bestadsontv.

Monday, May 15, 2006

Red

"Red" for Adicolor. Created by Idealogue. Directed by Roman Coppola & Andy Bruntel.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 5/10.

Trivia: Adicolor has done seven such films in all. Using different directors and styles.

Courtesy: Boardsmag.

Saturday, May 13, 2006

Food Chain

"Food Chain" for Honda Fit. Created by RPA, Santa Monica. Made by MJZ, Los Angeles.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Friday, May 12, 2006

Length

"Length" for Axe. Created by BBH, London. Made by Independent Films.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Museum

"Museum" for Schweppes. Created by Duval Guillaume. Made by Bingo Family.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Call of the Wild

"Call of the Wild" for Bavaria Beer. Created by Kessels Kramer. Made by Anonymous Content.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Secrets

"Secrets" for Sprite. Created by Ogilvy, Buenos Aires. Made by Rebolucion, Buenos Aires.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Thursday, May 11, 2006

Work & Play

"Work & Play" for Vodafone. Created by BBH London. Made by Blink.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6/10.

Courtesy: Bestadsontv.

Wednesday, May 10, 2006

Twister

"Twister" for Bangkok Insurance. Created by Creative Juice/G1. Directed by Thanonchai Sornsriwichai.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: CGTalk.

Tuesday, May 09, 2006

Amazing

"Amazing" for Mac's Froster. Created by Bos, Toronto. Made by Reginald Pike. Directed by Brian Lee Hughes.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5.75/10.

Courtesy: Glossyinc.

Runaway Fridge

"Runaway Fridge" for Miller Lite. Created by Y&R Chicago. Made by Epoch Films - NY.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Friday, May 05, 2006

Long Goodnight

"Long Goodnight" for Holiday Inn. Created by St. John. Made by Untitled.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: The Bessies. Link alert: Adlist.

Raptor & Rock

"Raptor & Rock" for BC Dairy. Created by DDB Vancouver. Made by Zanita Films.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: The Bessies. Link alert: Adlist.

Busted

"Busted" for Future Shop. Created by Rethink. Made by Reginald Pike.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: The Bessies. Link alert: Adlist.

Thursday, May 04, 2006

Guitar

"Guitar" for Helpasmoker.be. Created by LG&F. Made by Lovo Films, Belgium.

FRESHNESS: 6.75/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Wednesday, May 03, 2006

Invisible Man

"Invisible Man" for National Aids Trust. Created by Saatchi & Saatchi. Made by Hanrahan.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Vault & Discus

"Vault & Discus" for Washington Lottery. Created by Publicis, Seattle. Made by Biscuit + Reginald Pike. Directed by Perlorian Brothers.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Glossyinc.

Get a Mac

"Get a Mac campaign - Viruses, Restarting, Better, iLife, Network & WSJ" for Apple. Dunno the credits yet. I liked only two of the 6 - Restarting & Network. But 'Restarting' seems very much like the Soken DVD spots. ILife has some good banter between Mac & PC. Network has some nice touches. My rating for the campaign:

FRESHNESS: 5.5/10.
EXECUTION: 6/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Apple.

Tuesday, May 02, 2006

AIDS Awareness

"Aids Awareness" for AIDES. Created by TBWA Paris. Made by Wanda. Directed by Wilfrid Brimo.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Yodeler

"Yodeler" for Kia. Created by David and Goliath, LA. Made by Biscuit Filmworks.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.