Cardboard

"Cardboard" for Seattle Education Access. Created by Ad2Seattle. Made by Blank Design.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Boardsmag.

Wedding Cam

"Wedding Cam" for BudLight. Created by DDB Chicago. Made by Harvest, Santa Monica.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Boardsmag.

Master

"Master" for Mountain Dew. Created by BBDO, NY. Made by Partizan.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.75/10.

Observation: Quite different from the usual MD fare.

Courtesy: Boardsmag.

Harley

"Harley" for HSBC. Created bY JWT, London. Made by Outsider.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

Scuba

"Scuba" for HSBC. Created by JWT, London. Made by Outsider.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Hand Job

"Hand Job" for Greenpeace. Created by Direct. Made by Home Corp.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Reflections

"Reflections" for Susan Komen BCF. Created by Strawberry Frog, New York. Made by Believe Media.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Swing Portrait

"Hands, Shoes, Shoulder & Swing" for Nike. Created by W+K Portland. Made by Anonymous Content. Directed by Malcolm Venville.

FRESHNESS: 5.5/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 5.5/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

Freezer & Biathlon

"Freezer & Biathlon" for 13 Em Rue. Created by Euro RSCG Paris. Made by Spy Films (Toronto) + Hamster (Paris).

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

News Story

"News Story" for Levi's. Created by BBH. Made by Gorgeous Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

The Day You Went To Work

"The Day You Went To Work" for Transport for London. Created by M&C Saatchi. Made by Gorgeous Enterprises.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Bestadsontv.

Milkman

"Milkman" for Humo + Durex. Viral video created by DGB. Made by Pix & Motion.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7.25/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 7.5/10.

Link Alert: Adrants.

Arboretum

"Arboretum" for Sears. Created by Y&R Chicago. Made by MJZ. FX by Method Studios.

FRESHNESS: 6.75/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 6.75/10.

Read more about the spot here.

Courtesy: Boardsmag.

Foul Mouth

"Foul Mouth" for Orbit. Created by BBDO Chicago. Made by The Directors Bureau.

FRESHNESS: 6.5/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Transformation

"Transformation" for Adidas. Created by Adidas. Made by Brand New School.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 5.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5/10
MARKETABILTY: 6/10.

Courtesy: Boardsmag.

Network

"Network" for Vodafone. Created by JWT. Made by Gorgeous Enterprises.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Shots.

Delivery Trouble

"Delivery Trouble" for Powerade. Created by Lowe Bull. Made by Bioscope Films.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Head

"Head" for Artcadeplaystation.com. Created by TBWA Paris.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Rant: Too bizarre for my liking. But who knows it might work with the target audience. 'Head' is doing rounds as a viral. I wonder if Sony will stick its head out for this spot if the mass media discovers it.

Courtesy: Youtube.

Frisbee

"Frisbee" for Cell C. Created by Network BBDO, South Africa. Made by Notorius 24:7.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

England

"England" for McDonalds. Created by Cossette Communication, Toronto. Made by Untitled Films. Directed by James Haworth.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Commercial Tip-off: Glossyinc.

Go Beyond

"Go Beyond" for Land Rover. Created by Rainey Kelly Campbell Rolfe. Made by MJZ.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.75/10.

Courtesy: Boardsmag.

Zip Line

"Zip Line" for Kellogs. Created by JWT, London. Made by The Perlorian Brothers.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Doggy

"Doggy" for Coke. Created by W + K, Amsterdam. Made by Psyop.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6/10.

Courtesy: Boardsmag.

Housewarming

"Housewarming" for Solo Mobile. Created by Rethink, Vancuover. Made by Reginald Pike.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Courtesy: Glossyinc.

The Ride

"The Ride" for Orange. Created by Fallon, London. Made by Blink Productions.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Source: Boardsmag.

Not a commercial

"The Only One" music video. Shot for Readymade FC. By Partizan Paris. Source: Boardsmag.

New Friend

"New Friend" for ANZ. Created by M&C Saatchi. Made by Soma Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Source: Bestadsontv.

Balls

"Balls" for Everyman. Created by DLKW. Made by Knucklehead.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Source: Bestadsontv.

Multiply

"Multiply" for Volkswagen. Created by Crispin, Porter & Bogusky. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.5/10
MARKETABILTY: 6/10.

Source: Boardsmag.

Happiness Factory

"Happiness Factory" for Coke. Created by W+K. Made by Psyops.

FRESHNESS: 7/10.
EXECUTION: 7.25/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Source: Adverblog.