Do it for Papa

"Do it for papa" for Stella Artois. Created by Lowe Adventa. Made by Blink Productions.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy:Boardsmag.

Whodunnit, Moonwalking, Phone Joke, Cyclist

"Whodunnit", "Moonwalking", "Phone Joke", "Cyclist" for TFL. Created by WCRS. Made by Gorgeous.

FRESHNESS: 7.5/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10
MARKETABILITY: 8/10.

COMMENT: My first nominee for Cannes Lion Film Grand Prix 2009. Especially the Whodunnit film.

Courtesy:Boardsmag.

Triple Filtered

"Triple Filtered" for Stella Artois 4%. Created by Mother London. Made by Sonny London.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy:Boardsmag.

Separation

"Separation" for Quit Victoria. Created by Campaign Palace, Sydney. Made by Soma Films, Sydney.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Bake Sale

"Bake Sale" for Mac. Created by TBWA. Made by Epoch Films. Directed by Phil Morrison.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 7/10.

Courtesy: Youtube.

Obama vs. McCain

Classic Spots: Guinness Surfer

"Surfer" for Guinness. Created by AMV BBDO in 1999. Directed by Jonathan Glazer. Voted The Best Advert of All Time. For more juice on the spot, glug this.

Pesto Percussion

"Pesto Percussion" for Sacla. Created by CST Advertising. Made by Pink Film Co.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.575/10
MARKETABILITY: 8/10.

Courtesy: CST Website.

Shoe Circus

"Shoe Circus" for Microsoft. Created by CP+B. Made by Hungry Man, NY.

FRESHNESS: 5/10.
EXECUTION: 6/10.
IMPACT: 5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 4/10
MARKETABILITY: 5/10.

Courtesy: Boardsmag.

So Cute

"So Cute" for Axe Shower Gel. Created by Vegaolmosponce, Buenos Aires. Made by Garlic Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag

Lumber Jack

"Lumber Jack" for HSBC. Created by JWT London. Made by Gorgeous. Directed by Vince Squibb.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Comment: I like the way they've broken the HSBC template. Good stuff.

Courtesy: Boardsmag.

Brave Bulging Buoyant Clairvoyants

"Brave Bulging Buoyant Clairvoyants" - Music Video for Wild Beasts. Made by OneinThree. Using the Droste Effect.

Video Courtesy: Vimeo.

Classic Spot # Tested For The Unexpected

"Tested For The Unexpected" for Dunlop. Shot in 1993. Created by AMV BBDO. Directed by Tony Kaye. Still impactful after all these years.

Freediver

"Freediver" for BMW. Created by Ireland Davenport, Johannesberg. Made by Velocity Films, Johannesberg.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Knockout

"Knockout" for Levi's. Created by Cutwater, San Francisco. Made by HSI Productions, LA.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Note: Seems to be the TV version of the Cannes winning Lion strong coffee ad.

Courtesy: Boardsmag.

Polar Bears

"Polar Bears" for Fightglobalwarming.com. Created by Ogilvy. New York. Made by Biscuit Filmworks, LA.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

Nakka Mukka

"Nakka Mukka" for Times of India. Created by JWT Chennai. Made by Good Morning Films. Directed by Shashanka Chaturvedi. Script & Screenplay by Senthil Kumar. Art by Karthik Shekar, Jeff Imanuel. Music by Vijay Anthony. Agency Producer: Mark Manuel.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Youtube.

Passing By

"Passing By" for Axe Bullet. Created by BBH New York. Made by Gorgeous Enterprises. Directed by Frank Budgen.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Stella Artois Classics

"Jacques", "Monet", "Red Shoes", " "Last Orders", "Doctor", "Pilot" and "Ice Skating".

Courtesy: Brand Republic.

Vincent

"Vincent" for Americans for the Arts. Created by Leo Burnett, USA. Made by Cross Roads.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Humans

"Humans" for Wrangler. Created by FFL, Paris. Directed by Ryan McGinley, Tim Barber.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

The Girl Effect

"The Girl Effect" for Nike. Created by W+K. Made by Curious Pictures, NY.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Bestadsontv.

Frijj - Horror Spoofs

"Yell, You're in Hell" "Scared Stiff" & "Run Granny Run" for Frijj. Created by Grey London. Made by One Small Step.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Spider

"Spider" for Nike. Created by W+K, Tokyo. Made by A52.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Portraits

"Portraits" for Dell. Created by Mother New York. Made by Park Pictures.

FRESHNESS: 5/10.
EXECUTION: 7/10.
IMPACT: 5.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 4.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Caravan, Dinner Table & Car Park

"Caravan", "Dinner Table" & "Car Park" for Insurance Line. Created by Happy Soldiers. Made by Caravan, Sydney.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Braveheart, Rocky & Gisele

"Braveheart", "Rocky" and "Gisele" for Pepsi Max. Created by CLM BBDO. Made by Irene, Paris.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Speed Walker

"Speed Walker" for Snickers. Created by AMV BBDO, London. Made by Therapy, London.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Fold

"Fold" for Vodafone. Created by BBDO, Auckland. Made by Radical Media.

FRESHNESS: 6.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 8.5/10.

I'd give this a Bronze Lion.

Courtesy: Boardsmag.

The Unhuggables

"The Unhuggables" for Coke. Created by Santo, Buenos Aires. Made by Landia, Argentina.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 8/10.

Courtesy: Bestadsontv.

Magic, Miracle & Tupperware

"Magic", "Miracle" & "Tupperware" for the French Government. Created by FFL, Paris. Made by Big Productions.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.


Courtesy: Boardsmag.

Old Young

"Old Young" for Scottish Government. Created by New Haven, Edinburgh. Made by Another Film Company, London.

FRESHNESS: 6.75/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Western Spaghetti

"Western Spaghetti". A film to promote film outfit PES. Good stuff.

Homecoming

"Homecoming" for Sorbent. Created by Clemenger BBDO. Made by MJZ/Walkabout Films.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Adsoftheworld.

Black Poem

"Black Poem" for Dortmund Concert Hall. Abstract but awesome.

Another Dimension

"Another Dimension" for Guinness. Created by iiBBDO, Dublin. Made by Motion Theory, LA.

FRESHNESS: 5.5/10.
EXECUTION: 8/10.
IMPACT: 6/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Mr. Sub

"Digging", "Running", and "Airport" for Mr. Sub. Created by Zig Toronto. Made by Partner Films, Toronto.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Labyrinth

"Labyrinth" for Orbit. Created by The Bravo Group, New York. Made by Landia, Buenos Aires.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 5.75/10.

Courtesy: Boardsmag.

I am

"I am" for Orange. Created by Fallon, London. Made by Biscuit.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.


Courtesy: Boardsmag.

Hands

"Hands" for NSPCC. Created by Saatchi & Saatchi London. Made by Nexus Productions, London.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Booth & Sleeping

"Booth" & "Sleeping" for Verizon. Created by McCann, New York. Made by Biscuit Filmworks.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

World of Steam

"World of Steam" for LG. Created by BBH, New York. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.75/10.

Courtesy: Boardsmag.

Guywash

"Guywash" for Axe. Created by BBH, New York. Made by Smuggler, New York.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 5.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Drink Cycle

"Drink Cycle" for Drinkwise. Created by Clemenger BBDO, Melbourne. Made by Exit Films.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Adjustable World

"Adjustable World" for Vauxhall Zafira. Created by Lowe London. Made by MPC, UK.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

Binge Boy

"Binge Boy" for British Home Office. Created by VCCP London. Made by Gorgeous, UK.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Federer Coach

"Federer Coach" for Nike.

FRESHNESS: 5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 6/10.

Credits: I dunno.

I am back

Commercial Break is back after a long commercial break. We shall revive soon using the same old format, evaluating pieces using the same old parameters.

My Cannes 2008 Grand Prix

Okay, Cannes has unveiled its Grand Prix winner. The confused committee couldn't make up its mind between Cadbury's Gorilla & the Halo 3 spots. In my book, these commercials will at best win a gold. My real pick for the Grand Prix would have been Crest. In a tired category, they've cracked a big idea that can be so much fun. Great films Saatchi & Saatchi. You're my Grand Prix winner.

Crest Bulldozer
Crest Pre-Nup
Crest Lice