I am back

Commercial Break is back after a long commercial break. We shall revive soon using the same old format, evaluating pieces using the same old parameters.

My Cannes 2008 Grand Prix

Okay, Cannes has unveiled its Grand Prix winner. The confused committee couldn't make up its mind between Cadbury's Gorilla & the Halo 3 spots. In my book, these commercials will at best win a gold. My real pick for the Grand Prix would have been Crest. In a tired category, they've cracked a big idea that can be so much fun. Great films Saatchi & Saatchi. You're my Grand Prix winner.

Crest Bulldozer
Crest Pre-Nup
Crest Lice