"Head" for Artcadeplaystation.com. Created by TBWA Paris.
FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.
Rant: Too bizarre for my liking. But who knows it might work with the target audience. 'Head' is doing rounds as a viral. I wonder if Sony will stick its head out for this spot if the mass media discovers it.
Courtesy: Youtube.
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