Saturday, September 30, 2006

Camo

"Camo" for Slim Jim. Created by Crispin Porter + Bogusky. Made by Tomorrow's Brightest Minds.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rant: I appreciated the idea better when I did a wiki check on snapalope. Crispin seems to have a commercial-that-takes-you-to-a-website template that works.

Courtesy: Bestadsontv.

Friday, September 29, 2006

Breathe

"Breathe" for Greenpeace. Created by Publicis Mojo, Auckland. Made by Revolver Film, Australia.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Thursday, September 28, 2006

Cowboys

"Cowboys" for T-Com. Created by Istropolitana D'Arcy. Directed by Dominik Miškovský.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Coincidence: In 2000, Rensil had done an anti-smoking commercial with Channel V's assistance. It had a similar idea.

Courtesy: Ad-arena.

Film Set NY

"Film Set NYC" for Nokia N93. Created by Lowe London. Made by Gorgeous.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Wednesday, September 27, 2006

Cougar

"Cougar" for Nissan 4x4. Created by TBWA/G1 Paris. Made by La Pac and Czar.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Crocodile

"Crocodile" for Nissan 4x4. Created by TBWA/G1 Paris. Made by La Pac and Czar.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Tuesday, September 26, 2006

Bogus Network

"Bogus Network" for Verizon. Created by McCann-Erickson. Made by Hungry Man.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Monday, September 25, 2006

Kung Fu

"Kung Fu" for Volkswagen Jetta. Created by CreativeOnDemand. Made by Logan.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Friday, September 22, 2006

The Art of Invisible-ness

"The Art of Invisible-ness" for Cougar Bourbon. Created by George Patterson Y&R. Made by The Sweet Shop.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Thursday, September 21, 2006

Slow

"Slow" for Renault. Created by Lowe Mexico. Made by Cineconcepto.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Wednesday, September 20, 2006

Submarine

"Submarine" for Hummer. Created by Modernista. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Tuesday, September 19, 2006

Sunflower Park

"Sunflower Park" for McCain's Oven Chips. Created by Beattie McGuinness Bungay. Made by Partizan.

FRESHNESS: 6.75/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

For details on the commercial, go here.

Courtesy: Boardsmag.

Monday, September 18, 2006

Alice In Boudoirland

"Alice In Boudoirland" for Boots. Created by Mother. Made by Gorgeous.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Saturday, September 16, 2006

New Job

"New Job" for Cadillac. Created by Modernista, Boston. Made by MJZ, LA.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Friday, September 15, 2006

Kids Drawing

"Kids Drawing" for Orange. Created by Partizan. Made by Marcel.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Thursday, September 14, 2006

Flashbeer

"Flashbeer" for Carlton Draught. Created by George Patterson Y&R, Melbourne. Made by Plaza Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Wednesday, September 13, 2006

Porok

"Porok" for XBox 360. Created by MTV India. Made by MTV India.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Magic Numbers

"Magic Numbers" for Orange. Created by Mother, London. Made by Independent Films.

FRESHNESS: 7.5/10.
EXECUTION: 7.25/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Afraid of Dustbins?

"Afraid of Dustbins?" for Fostplus. Created by Saatchi & Saatchi, Brussels. Made by Bacon, Denmark.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Saatchi & Saatchi.

Bagless

"Bagless" for Electrolux. Created by Lowe Brindfors, Stockholm. Made by Atmosfar.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Tuesday, September 12, 2006

Devenez du Matin

"Devenez du Matin" for Ricore. Created by Wam Publicis. Made by Wanda Productions.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 8/10.

Courtesy: Boardsmag.

Monday, September 11, 2006

Make Out, Mole & Urinal

"Make Out, Mole & Urinal" for Fallsview Casino Resort. Created by BBDO, Toronto. Made by Reginald Pike. Directed by Mark Gilbert.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Glossy Inc.

Alzheimer's

"Alzheimer's" for Instituto de Apoio a Cnaca. Created by Leo Burnett, Portugal. Produced by Regina Costa.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Trivia: Won a gold lion at Cannes 2006.

Courtesy: Ad-awards.

Kick

"Kick" for Song Wega. Created by Tonic Communications, UAE.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Ad-awards.

Saturday, September 09, 2006

dExpo

"dEpo" for 3Mobile. Created by WCRS. Made by Partizan.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Friday, September 08, 2006

Seat Search

"Seat Search" for Kronenbourg 1664. Created by M&C Saatchi. Made by Another Film Company UK.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Thursday, September 07, 2006

Endure

"Endure" for Nike. Created by W+K. Made by Park Pictures.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Rant: This is the second commercial in the last one month to use Johnny Cash's 'Hurt' song. The last one to use it was Superhero.

Courtesy: Boardsmag.

The Good, The Bad & The Ugly

"The Good, The Bad & The Ugly" for Sky Cinema Classics. Created by Angelfish. Made by Angelfish.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Fish

"Fish" for Axe. Created by Vegaolmosponce. Created by Traktor Argentina.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Wednesday, September 06, 2006

Thumbs

"Thumbs" for Close-Up. Created by Lowe Buenos Aires. Made by Rebolucion.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Tuesday, September 05, 2006

Where Next & Greatness

"Where Next & Greatness" for Toyota Lexus. Created by Team One Advertising. Made by Moxie Pictures.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Monday, September 04, 2006

Colors

"Colors" for Motorola Pebl. Created by 180 Amsterdam. Made by Stink, London.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.75/10.

Courtesy: Boardsmag.

Friday, September 01, 2006

Tour

"Tour" for Arnet. Created by Santo, Buenos Aires. Produced by Nunchaku.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.