"Locked in" for Vaseline. Created by BBH New York. Made by Identity, NY.
FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 7/10.
Source: Boardsmag.
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