"Baby in the water" for Swim for Life. Created by Lowe Worldwide. Made by Film Construction.
FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.
Courtesy: Bestadsontv.
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if i gave the impression 'i know so much about commercials' i am sorry. i am just a lover of commercials. i don't claim to be an expert. you've posed a very good question. i don't know any definite source that compiles such info. i can only rely on my gut feel. and my gut logic is 80% of the commercials that are made in the globe are very average stuff. usually clients are in love with safe average stuff. so they are bound to play it more than once. to answer your question, i think the one-off spots should be less than 20%. hope that was of some help.
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