Friday, May 18, 2007

Steinlager Series

"Steinlager Series" for Steinlager. Created by Droga5. Made by Smuggler, LA.

FRESHNESS: 7.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rave: A series of 10 commercials using a wacky promo for an unknown beer. Interesting stuff.

Courtesy: Boardsmag.

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