Sunday, July 13, 2008

Fold

"Fold" for Vodafone. Created by BBDO, Auckland. Made by Radical Media.

FRESHNESS: 6.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 8.5/10.

I'd give this a Bronze Lion.

Courtesy: Boardsmag.
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