Desire

"Desire" for Ford. Created by Ogilvy London. Made by Bikini UK.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Fisherman

"Fisherman" for Clio Renault. Created by Publicis Conseil. Made by Stink.

FRESHNESS: 5.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: I don't remember the brand but long back someone had done a commercial with the same thought. The loch ness monster weaning a jogger with a cut out of a car. This is the same idea executed on a much larger scale. Replace the monster with the giant fisherman.

Courtesy: Bestadsontv.

Baking of Fabia

"Baking of Fabia" for Skoda. Created by Fallon London. Made by Gorgeous.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Gondry

"Gondry" for HP. Created by Goodby, Silverstein & Partners. Made by Partizan.

FRESHNESS: 5.5/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Vote

"Vote" for Dominos. Created by JWT New York. Made by Perlorian Brothers.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Steinlager Series

"Steinlager Series" for Steinlager. Created by Droga5. Made by Smuggler, LA.

FRESHNESS: 7.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rave: A series of 10 commercials using a wacky promo for an unknown beer. Interesting stuff.

Courtesy: Boardsmag.

Bananageddon

"Bananageddon" for Gainomax. Created by Saatchi & Saatchi, Stockholm. Made by B-reel.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.75/10.

Courtesy:Youtube.

Mena Suvari

"Mena Suvari" for Orange. Created by Mother, London. Made by Epoch, London.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Dancing School

"Dancing School" for Volkswagen. Created by DDB Berlin. Made by Radical Media.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Numbers

"Numbers" for Saturn. Created by Goodby, Silverstein & Partners. Made by The Director's Bureau, LA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.