Mucky Country

"Mucky Country" for Clean-up Australia Day. Created by DDB Sydney. Made by Film Constructions.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Hoover

"Hoover" for Europeiske. Created by BTS United.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Adforum.

Destiny & Perfect Brewery

"Destiny & Perfect Brewery" for Miller. Created by Crispin Porter Bogusky. Made by A52.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Digitalpostproduction.

Coastguard

"Coastguard" for Berlitz. Created by BTS United Oslo. Made by Motion Blur.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Empress

"Empress" for Gibson. Created by Carmichael Lynch. Made by Great Guns, USA.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Trivia: Gurinder Chaddha (Bend it like Beckham) is the director of this commercial.

Pioneer Bus

"Bus" for Pioneer DVD recorder. Created by These Days. Made by Caviar, Belgium.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Honda Civic Finished

"Finished" for Honda Civic. Created by FCB, Melbourne. Made by Revolver Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Ripped off

"Ripped Off" for VW Jetta. Created by DDB London. Made by Outsider.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

HPF Annoying

"Annoying" for HPF. Created by Colle + McCoy. Made by Hungry Man.

FRESHNESS: 8.5/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Boardsmag.

Feet

"Feet" for Fiat. Created by Leo Burnett, Warsaw. Made by Opus Film, Warsaw.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Fingerlegs

"Fingerlegs" for COI Anti-smoking. Created by AMV BBDO. Made by Celestine Hall.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Club Internet Karate

"Karate" for Club Internet. Created by DDB Paris. Made by The Sweet Shop.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7.25/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Snowmen

"Snowmen" for Renault Megane. Created by Publicis Conseil. Made by Stylewear.

FRESHNESS: 6.25/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

World's Quickest Campaign

"Interview", "Charades", "Physical", "Internship" for National. Created by Fallon. Made by Sandwick Films.

FRESHNESS: 7.5/10.
EXECUTION: 6/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Boardsmag.

Hand

"Hand" for Hockey Canada. Created by DDB, Toronto. Made by Reginald Pike.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Nationwide Field

"Field" for Nationwide. Created by TM Advertising, Texas.

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6.75/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.com

Up or Down

"Up or Down" for Careerbuilder.com. Created by Cramer-Krasselt.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Ad-awards.com

Dragon

"Dragon" for United Airlines. Created by Fallon. Made by Duck Studios, LA.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Trivia: Shot using stop-motion technique.

Vincent

"Vincent" for Coronation. Created by Pace Advertising. Made by Velocity Films, Cape Town.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 6/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

My Superbowl Top 10

1. AmeriQuest "Turbulence"
2. Hummer "Monster"
3. Nationwide "Fabio"
4. Fedex "Caveman"
5. Budlight "Superfan"
6. AmeriQuest "That Killed Him"
7. Bud Light "On The Roof"
8. Motorola "Pebl"
9. Bud Light "Bear"
10. Budweiser "Colt"

Fedex Caveman

"Cave Man" for Fedex. Created by BBDO, NY. Made by Traktor.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Superbowl Picks - Bear

"Bear" for Bud Light. Unsure of credits for now.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: ifilm.

Superbowl Picks - Hummer Monster

"Monster" for Hummer. Created by Modernista.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: ifilm.

Superbowl Picks - On The Roof

"On The Roof" for Bud Light. Unsure of credits for now.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: ifilm.

Superbowl Picks - Budweiser Super Fan

"Super Fan" for Budweiser. Unsure of credits for now.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: ifilm.

Superbowl Picks - Budweiser Colt

"Colt" for Budweiser. Unsure of credits for now.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: ifilm.

Superbowl Picks - Budweiser Wave

"Wave" for Budweiser. Unsure of credits for now.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: ifilm.

Superbowl Picks - That Killed Him

"That Killed Him" for AmeriQuest. Created by DDB, LA. Made by MJZ.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: ifilm.

Superbowl Picks - Fabio

"Fabio" for Nationwide Insurance. Created by TM Advertising, Texas.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: ifilm.

Superbowl Picks - Ameriquest Turbulence

"Turbulence" for AmeriQuest. Created by DDB, LA. Made by MJZ.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: ifilm.

Superbowl Picks - Pebl

"Pebl" for Motorola. Created by 180 Amsterdam. Made by Anonymous Content, LA.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Sunshine

"Sunshine" for US Department of Health. Created by Saatchi & Saatchi, New York. Made by Gorgeous, London. Music by Solid State Revival.

FRESHNESS: 7/10.
EXECUTION: 9/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Rant: For all the brilliant execution, the 'play outside' connect is a tad weak. The ad looks gorgeous. It would have won my vote if the blokes at Saatchi had pitched this idea to an energy company or a cell phone with night glow.

Numbers

"Numbers" for Toyota. Created by Saatchi & Saatchi. Made by Villains.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Rant: This is the second Numbers commercial of the year. I liked the telecom numbers ad better.

Ben Affleck

"Ben Affleck" for Lynx. Created by Bartle Bogle Hegarty. Directed by Danny Kleinman.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Link alert: Adlist.

Rant: Adlister Jesper Hensen informs us that this idea has been done before.

Office & Bus

"Office & Bus" for Telstra. Created by George Patterson Y & R. Made by Radical Media, Australia.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.