"Sunshine" for US Department of Health. Created by Saatchi & Saatchi, New York. Made by Gorgeous, London. Music by Solid State Revival.
FRESHNESS: 7/10.
EXECUTION: 9/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.
Courtesy: Boardsmag.
Rant: For all the brilliant execution, the 'play outside' connect is a tad weak. The ad looks gorgeous. It would have won my vote if the blokes at Saatchi had pitched this idea to an energy company or a cell phone with night glow.
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