Tuesday, May 09, 2006

Runaway Fridge

"Runaway Fridge" for Miller Lite. Created by Y&R Chicago. Made by Epoch Films - NY.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

1 comment:

ToddH said...

Great narrative ad film. I'm living in the U.S.and I wonder if the underlying cultural themes in this commercial are appreciated or evident elsewhere. Because this commercial seems to tell the classic American story of the runaway...someone who runs away from home in middle america, lured to the big city (e.g. san francisco/nyc/l.a./etc) only to find trouble and danger. I'd give it higher points. Maybe 1 or 2 points more for each category. Well done on all levels.