Monday, September 11, 2006

Alzheimer's

"Alzheimer's" for Instituto de Apoio a Cnaca. Created by Leo Burnett, Portugal. Produced by Regina Costa.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Trivia: Won a gold lion at Cannes 2006.

Courtesy: Ad-awards.

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