Brokeback Mountain

"Brokeback Mountain" for Canal+ TV. Created by BETC Euro RSCG. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Sueiro

"Sueiro" for Edenor. Created by El Cielo, Buenos Aires. Made by Bendercine.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.5/10.


Courtesy: Boardsmag.

The Cold

"The Cold" for Apoteket. Created by Forsman Bodenfors, Stockholm. Made by Flodellfilm, Stockholm.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Rave: The music caught my ear. And the fact that the production company had a music stylist.

Courtesy: Boardsmag.

Skateboard

"Skateboard" for Nissan. Created by TBWA Paris. Made by Gang Films, Paris; Park Pictures, New York.

FRESHNESS: 6.25/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: Though the commercial is jaw dropping. The human skateboard commercial kinda dilutes the freshness of this commercial.

Courtesy: Boardsmag.

The Legend

"The Legend" for Air Action Explosion. Created by BBH. Made by Stink.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6/10.

Rave: Full points to the servicing for selling the idea. I wonder how the client bought it.

Courtesy: Bestadsontv.

Big Sister

"Big Sister" for Barack Obama. Made by an anonymous soul. Posted on Youtube.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 8/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6/10.

Rave: Me being an Obama supporter, I do think Hillary is like IBM & Obama like Mac. This ad rubs that point beautifully. Not many on the web seem to remember that in 1984, a democratic lady named Geraldine Ferraro was chosen as the Vice Presidential nominee by Walter Mondale.

Courtesy: Youtube.

Law of Gravity

"Law of Gravity" for Milk. Created by Grupos Gallegos. Made by Rebolucion.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Oblivious

"Oblivious" for Molson. Created by Zig Toronto. Made by Backyard, Venice.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Wow

"Wow" for Windows Vista. Created by McCann. Made by Anonymous Content.

FRESHNESS: 5.75/10.
EXECUTION: 6/10.
IMPACT: 5.25/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 5.5/10.

Courtesy: Boardsmag.

Frames

"Frames" for Diet Coke. Created by W+K Portland. Made by Frulined.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Banana Hands

"Banana Hands" for Altoids. Created by Leo Burnett, Chicago. Made by Biscuit, LA.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Cheryl & Richard

"Cheryl & Richard" for Orbit. Created by AMV BBDO, London. Made by Rockit/Reginald Pike. Directed by Perlorian Brothers.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Link courtesy: Glossyinc.

Hydrant

"Hydrant" for Lexus RX. Created by Team One. Created by MJZ.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

People Powered

"People Powered" for Shaw. Created by BBDO Toronto. Made by Spy Films.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: In concept it reminds me of Toyota's Humanity spot.

Courtesy: Bestadsontv.

Get a Mac UK

"Get a Mac UK" featuring Mitchell & Webb. Created for Apple.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Verdict: 'Pie-chart' was nice. 'Virus' is literal. 'Restarting' reminded me of Soken DVD's ads. 'Tentacle' pushes the envelope more than the American spots. 'Trust Mac' is good. 'Office at home' is imaginative. Overall a good encore.

Courtesy: Duncans & Youtube.

Dublin Film Festival

"Dublin Film Festival" for Jameson. Created by TBWA Ireland. Made by Cawley Nea/TBWA.

FRESHNESS: 6.25/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: A little more pushing and shoving between the chairs would have enhanced the punch of the sign-off.

Courtesy: Bestadsontv.

Follow the light

"Follow the light" for Nokia. Created by Y&R Auckland. Made by Curious.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

The Cliff

"The Cliff" for France Football. Created by DDB Paris. Made by Les Telecreateurs.

FRESHNESS: 7.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.5/10.

Rave: That's one gold gone at the Lions.

Courtesy: Bestadsontv.