Wednesday, March 07, 2007

People Powered

"People Powered" for Shaw. Created by BBDO Toronto. Made by Spy Films.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: In concept it reminds me of Toyota's Humanity spot.

Courtesy: Bestadsontv.

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