Guinness Surfer

An old classic (made in 1999). But I had to feature it to showcase its execution.

"Surfer" for Guinness. Created by Abbott Mead Vickers BBDO. Made by Academy Productions. Direction: Jonathan Glazer. Animation: Framestore CFC.

FRESHNESS: 7/10.
EXECUTION: 10/10.
IMPACT: 7.5/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Trivia: Ad freak tells us that it's inspired by Walter Crane's 1892 painting Neptune's Horses.