Teleshop

"Teleshop" for Amnesty. Created by Mother London. Made by Blink Productions, London.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7.25/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Boardsmag.

Skoda Train

"Train" for Skoda Octavia VRS. Created by Fallon, London. Made by Biscuit Films.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6/10.

Courtesy: Bestadsontv.

Witness

"Witness" for Centraal Beheer Insurance. Created by DDB Amsterdam. Made by Bonkers.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Heineken Past Experience

"Past Experience" for Heineken. Created by Leo Burnett, Sydney. Made by Sydney Film Company.

FRESHNESS: 7/10.
EXECUTION: 9/10.
IMPACT: 7.5/10.
REWATCHABILITY: 8.5/10.
AWARDWORTHINESS: 7.25/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Boardsmag.

Tail

"Tail" for San Fransisco Zoo. Created by BBDO. Made by Tool of North America.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Rave: For a debut commercial, Harry Cocciolo has done a fab job.

Courtesy: Boardsmag.

VW Hypnotist

"Hypnotist" for Volkswagen. Created by Fallon, Singapore.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 4/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6/10.

Courtesy: Adsoftheworld.

TBS Dept. of Humour

"Department of Humour" for TBS. Created by Mother New York. Made by Thomas Thomas, London.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

MTV Latin America Zoo

"Zoo" for MTV Latin America. Created by Y&R Argentina. Made by Rebolucion.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Marmite Love turns to hate

"Love turns to hate" for Marmite. Created by DDB London. Made by Rockit.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Nike Games

"Games" for Nike. Created by Lowe Bull, Cape Town.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Rant: Though I liked the commercial, the device of the invisible enemy has been used before in a 'cursor' commercial for HP, I think.

Trivia: Nancy Sinatra's "Bang Bang" made famous by Kill Bill, is used as the background score here.

Peugeot Door

"Door" for Peugeot. Created by Euro RSCG BETC.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

TV Guide Chess

"Chess" for TV Guide. Created by MTC. Made by Flying Fish, New Zealand.

FRESHNESS: 8.5/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

Honda Civic Choir

"Choir" for Honda Civic. Created by W + K. Made by Partizan.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Link Alert: Ad Hunt & Ad Blather.

Ford Fusion Life in Drive

"Life in Drive" for Ford Fusion. Created by JWT Detroit.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 4.5/10.
AWARDWORTHINESS: 5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad Forum.

Ikea It's Not a Mistake

"It's not a mistake" for Ikea. Created by Zig, Toronto. Made by Reginald Pike, Toronto.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 9/10.

Courtesy: Reginald Pike.

VW Angels

" Guardian Angels" for Volkswagen Polo. Created by DDB London. Made by Academy.

FRESHNESS: 7/10.
EXECUTION: 8.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Link Courtesy: Adhunt.

Napster Striptease

"Striptease" for Napster. Created by Drugstore, UK.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 9/10.

Courtesy: Ad-awards.

Toyota Camry Knives

"Knives" for Toyota Camry. Created by Saatchi & Saatchi, Sydney. Made by Revolver Films.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Mercedes Sounds of Summer

"Sounds of Summer" for Mercedes Benz. Created by Springer & Jacoby. Made by Sehsucht.

FRESHNESS: 8/10.
EXECUTION: 9.5/10.
IMPACT: 8/10.
REWATCHABILITY: 8.5/10.
AWARDWORTHINESS: 8.5/10.
MARKETWORTHINESS: 8/10.

Note: Click on the relevant commercial in the merc site.

Mercator Breakfast

"Breakfast" for Mercator Insurances. Created by Duval Guillame, Antwerp. Winner of the Epica awards.

FRESHNESS: 9/10.
EXECUTION: 8/10.
IMPACT: 8.5/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Courtesy: Ad-awards.

Citibank Train

"Train" for Citibank. Created by Fallon. Made by Partizan.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 9/10.

Courtesy: Boardsmag.

Rant: Finally someone executed the much ignored obvious idea.