Tail

"Tail" for San Fransisco Zoo. Created by BBDO. Made by Tool of North America.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Rave: For a debut commercial, Harry Cocciolo has done a fab job.

Courtesy: Boardsmag.