"Games" for Nike. Created by Lowe Bull, Cape Town.
FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Boardsmag.
Rant: Though I liked the commercial, the device of the invisible enemy has been used before in a 'cursor' commercial for HP, I think.
Trivia: Nancy Sinatra's "Bang Bang" made famous by Kill Bill, is used as the background score here.
1 comment:
sweet...and yup you are absolutely right about the hp cursor ad. that one was fabulous. visualizing drag and drop like that was brilliant
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