"Flexiworld" for T-Mobile. Created by Saatchi & Saatchi London. Made by Outsider.
FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.
Courtesy: Bestadsontv.
Friday, March 31, 2006
Thursday, March 30, 2006
Slim Vs. Slim
"Slim vs. Slim" for Levi's. Created by JWT Mumbai. Animation by Famous House.
FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.
Trivia: First Indian commercial to make it to Bestadsontv.
Courtesy: Bestadsontv.
FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.
Trivia: First Indian commercial to make it to Bestadsontv.
Courtesy: Bestadsontv.
Wednesday, March 29, 2006
Masterpiece
"Masterpiece" for Stella Artois. Created by Lowe Roche, Toronto. Made by MJZ. Directed by Matthijs van Heijningen.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.
Trivia: First time I am seeing Stella Artois use a different sign off: Perfection has its price.
Courtesy: Brand Republic.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.
Trivia: First time I am seeing Stella Artois use a different sign off: Perfection has its price.
Courtesy: Brand Republic.
Saturday, March 25, 2006
Liquid Freedom
"Liquid Freedom" for Sprite. Created by O&M Hong Kong. Made by HSI/Gang Films.
FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Boardsmag.
FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Boardsmag.
Girlfriend & Rent
"Girlfriend & Rent" for DirecTV. Created by BBDO West - LA. Made by Harvest, Santa Monica.
FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.
Courtesy: Boardsmag.
FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.
Courtesy: Boardsmag.
Sheep & Pigeon
Friday, March 24, 2006
Hair Whip, Pop Out & Stomach Hold In.
"Hair Whip, Pop Out & Stomach Hold In" for Trumpet. Created by Colenso BBDO, Auckland. Made by The Sweet Shop.
FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Boardsmag.
FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Boardsmag.
Thursday, March 23, 2006
What's your donkey?
"What's your donkey?" for Jeanswest. Created by The Campaign Palace Red Cell. Made by Nice Trees.
FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.5/10.
Trivia: Idea extended well with their site www.whatsyourdonkey.com
Courtesy: Bestadsontv.
FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.5/10.
Trivia: Idea extended well with their site www.whatsyourdonkey.com
Courtesy: Bestadsontv.
Stickman
"Stickman" for Murphy's. Created by BBH, London. Made by Nexus.
FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.
Courtesy: Bestadsontv.
FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.
Courtesy: Bestadsontv.
Moonbathe
"Moonbathe" for Levi's. Created by BBH London. Made by Outsider.
FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.75/10.
Courtesy: Bestadsontv.
FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.75/10.
Courtesy: Bestadsontv.
Grand Mother
"Grand Mother" for Friskies. Created by DDB Paris. Made by Les Telecreateurs.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.
Courtesy: Bestadsontv.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.
Courtesy: Bestadsontv.
Wednesday, March 22, 2006
The Slowskys
"The Slowskys" for Comcast. Created by Goodby Silverstein & Partners. Made by RSA.
FRESHNESS: 6.5/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 8/10.
Trivia: Go to www.theslowskys.com for two more commercials.
Courtesy: Adrants & Youtube.
FRESHNESS: 6.5/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 8/10.
Trivia: Go to www.theslowskys.com for two more commercials.
Courtesy: Adrants & Youtube.
Dangerous
"Dangerous" for Goodyear.
FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 7.5/10.
Link Courtesy: Adrants.
FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 7.5/10.
Link Courtesy: Adrants.
Tuesday, March 21, 2006
Walls
"Walls" for Saturn. Created by Goodby, Silverstein & Partners. Made by MJZ.
FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.
Rant: Remarkably similar to Honda Civic's "Breakthrough" commercial.
Courtesy: Boardsmag.
FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.
Rant: Remarkably similar to Honda Civic's "Breakthrough" commercial.
Courtesy: Boardsmag.
Monday, March 20, 2006
Lots of Cheese
"Lots of Cheese" for Doritos. Created by BBDO Canada. Made by Therapy Films.
FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.
Trivia: Spoof of Sony Bravia 'Balls' commercial.
Courtesy: Boardsmag.
FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.
Trivia: Spoof of Sony Bravia 'Balls' commercial.
Courtesy: Boardsmag.
Saturday, March 18, 2006
Beer Cart Girl
"Beer Cart Girl" for Golf Pride. Created by Blatner Brunner, Atlanta. Made by Big Lawn Films, Santa Monica.
FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Boardsmag.
FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Boardsmag.
Friday, March 17, 2006
Wanderer
"Wanderer" for Ask Dot Com. Created by Fallon London. Made by Academy.
FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Bestadsontv.
FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Bestadsontv.
Wednesday, March 15, 2006
M. Night Shyamalan
"M. Night Shyamalan" for American Express. Created by Ogilvy & Mather, New York. Made by Blinding Pictures. Directed by M. Night Shyamalan.
FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8.5/10.
Courtesy: Bestadsontv.
FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8.5/10.
Courtesy: Bestadsontv.
Tuesday, March 14, 2006
Gay, Son & Pregnant
Words
"Words" for National Geographic. Created by Devilfish. Made by Devilfish.
FRESHNESS: 2/10.
EXECUTION: 4/10.
IMPACT: 5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 3/10.
MARKETWORTHINESS: 6/10.
Trivia: Bronze winner at BTAA.
Rant: This fact was doing the rounds 3 years ago. And now it resurfaces as a TV spot!
Courtesy: Btaa.
FRESHNESS: 2/10.
EXECUTION: 4/10.
IMPACT: 5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 3/10.
MARKETWORTHINESS: 6/10.
Trivia: Bronze winner at BTAA.
Rant: This fact was doing the rounds 3 years ago. And now it resurfaces as a TV spot!
Courtesy: Btaa.
Kick off
"Kick off" for United Nations. Created by The Brooklyn Brothers. Made by Thomas Thomas Films.
FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.
Trivia: Bronze winner at BTAA.
Courtesy: Btaa.
FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.
Trivia: Bronze winner at BTAA.
Courtesy: Btaa.
Back to Japan
"Back to Japan" for Volkswagen Golf Plus. Created by DDB London. Made by Epoch.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.
Trivia: Bronze winner at BTAA.
Courtesy: Btaa.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.
Trivia: Bronze winner at BTAA.
Courtesy: Btaa.
Vet
"Vet" for Volkswagen Golf Plus. Created by DDB London. Made by Epoch.
FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.
Trivia: This spot also won a silver. But I think this one is better than boot. I would have given this a silver. And boot a bronze.
Courtesy: Btaa.
FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.
Trivia: This spot also won a silver. But I think this one is better than boot. I would have given this a silver. And boot a bronze.
Courtesy: Btaa.
Saturday, March 11, 2006
Great Wall
"Great Wall" for Staples. Created by McCann-Erickson, NY. Made by Paranoid Projects.
FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.
Courtesy: Bestadsontv.
FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.
Courtesy: Bestadsontv.
Thursday, March 09, 2006
Wednesday, March 08, 2006
Toothache
"Toothache" for Climacool. Created by TBWA, San Francisco. Made by Reginald Pike. Directed by Brian Lee Hughes.
FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.
Link Courtesy: Reginald Pike.
FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.
Link Courtesy: Reginald Pike.
Tennis, Frisbee, Chess, Video Game
"Tennis, Frisbee, Chess, Video Game" for Insurance Corporation of British Columbia (ICBC). Created by Wasserman and Partners, Vancouver. Made by Untitled Films, Toronto. Directed by Aleysa Young.
FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.
Link Courtesy: Unitled Films.
FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7/10.
Link Courtesy: Unitled Films.
Crate & Wrecking Ball
"Crate" & "Wrecking Ball" for Volkswagen GTI. Created by Crispin Porter Bogusky. Made by RSA, LA.
FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.
Rant: May be I am missing the nuances. But I don't understand the hype around this series. It's mildly funny and nothing more.
Courtesy: Adsoftheworld.
FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.
Rant: May be I am missing the nuances. But I don't understand the hype around this series. It's mildly funny and nothing more.
Courtesy: Adsoftheworld.
Monday, March 06, 2006
Honda Breakthrough
"Breakthrough" for Honda Civic. Made by Radke.
FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.
Courtesy: Boardsmag.
FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.
Courtesy: Boardsmag.
Saturday, March 04, 2006
La Traviata
"La Traviata" for Black, a playstation game. Created by W+K, Amsterdam. Made by RSA Films.
FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.
La Triviata: The piece is of course La Traviata by Verdi.
Via: Bestadsontv.
FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.
La Triviata: The piece is of course La Traviata by Verdi.
Via: Bestadsontv.
Friday, March 03, 2006
Thursday, March 02, 2006
Romance & Detective
"Romance & Detective" for Whitcoulls. Created by FCB New Zealand. Made by Curious Films.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Bestadsontv.
FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.
Courtesy: Bestadsontv.
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