"Guru" for Kleenex. Created by JWT New York.
FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.
Trivia: For a more client-friendly version of the commercial, go here.
Courtesy: Adsoftheworld & Boardsmag.
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