Masterpiece

"Masterpiece" for Stella Artois. Created by Lowe Roche, Toronto. Made by MJZ. Directed by Matthijs van Heijningen.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Trivia: First time I am seeing Stella Artois use a different sign off: Perfection has its price.

Courtesy: Brand Republic.