Leaks, Scoops & Scandals

"Leaks, Scoops & Scandals" for Old Parliament House Press Gallery. Created by Zoo Advertising. Made by Images Online.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Source: Bestadsontv.

Midnight Spank

"Butterfly, Deer & Guinea Pig" for G4. Created bY BBDO. Made by Kleinman Productions.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7.5/10.

Source: Boardsmag.

Ashes

"Ashes" for Kit Kat. Created by JWT London. Made by Another Film.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Note: This clever spot won a bronze at Cannes Lions 2006.

Source: Canneslions.

Love Stories

"Love Stories 1, 2, 3 & 4" for Smooth-E. Created by Jeh United Bangkok. Made by Phenomena Bangkok.

FRESHNESS: 7.25/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 7/10.

Note: This series won a campaign gold at Cannes Lions 2006.

Source: Canneslions.

Dog

"Dog" for Municipality of Bratislava City. Created by Euro RSCG New Europe. Made by Hitchhiker Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Source: Adarena

Commercials that won at Cannes

GRAND PRIX
Guinness 'Noitulove'

GOLD
Stella Artois 'Ice Skating Priests'
Carlton Draught 'Big Ad'
Ariston 'Underwater World'
Smooth-E 'Love Stories'
Honda 'Choir'
Honda 'Impossible Dream'
Sony Bravia 'Balls'
Canal+ 'March of the Emperor'
Bangkok Insurance 'Tyre, Twister & Robbery'
Department of Transport 'Camera Phone'
Institute for Support of Abused Children 'Alzheimers'
Sony 'Balls' for Best Use of Music

SILVER
Knorr Soups 'Vladimir & Spanish Russian'
Amora 'Martian, Spider & Parade'
Masterfoods 'Factory'
Masterfoods 'Grace, Dinner, Heart-to-heart, Fever, Videogame'
Wrigleys 'Welcome'
Interbiz 'Dog'
Tango 'Bravo'
Axe 'Shower'
Nike 'Run Barefoot'
Nike 'R10 Crossbar'
Toyota 'Humanity' (Injustice! This deserved gold)
VW Fox 'Pulp Fiction, Titanic, Shining, Jaws, Exorcist, Alien & Starwars'
AUDI RS4 'Emotions'
Ikea 'Freedom'
Gap 'Dust'
Burger King 'America's Favourite, More Mayo & Extra Cheese'
XBOX 'Jumprope'
Lotto 'Old People's Home'
Adidas 'Equipo & Parido'
Adidas 'Brazil Vs. Argentina & 3 other spots'
MTV 'Father & Daughter'
Sundance Channel 'Best Cigarette'
Ameriquest 'Concert & Doctor'
Vodafone 'Gay, Son, Wedding & Pregnant'
AOL 'Good & Bad'
Berlitz 'Mayday, Mayday'
American Legacy Foundation 'Twinkies, Contaminants & Mother-in-law'
Aides 'Sugar Love Baby'
Truth 'Messages'
Mexican Red Cross 'Killing Death'

BRONZE
Charal 'Too Late'
Japan Dairy Council 'Love Letter'
Cadbury Italia 'Vapours'
Nestle 'Ashes'
Masterfoods 'Trade'
United Biscuits 'Door'
Smirnoff 'Love' (Deserved a gold in my opinion)
Miller Brewing Company "Racoon, Turtle, Goose, Bear, Penguin & Otter'
Coca-Cola 'What Goes Around'
Horlicks 'Taxi'
Coca-Cola 'Round The Fire'
Coke Zero 'Accident, Tow Truck & Sorry Mum'
Energizer 'Beard'
Jotun 'Work Overall'
Electrolux 'Suicide'
Lynx 'Lynxjet, Demo & Blanket'
Axe 'Coinage'
Up & Go 'Marathon'
Pampers 'Lullaby'
Pfizer 'Savana'
Altana 'Bird'
Nike 'Reincarnate'
Nike 'Maureen'
Bento 'Kiki'
Chevrolet 'Village'
Pon's 'Asking Directions, Gas Station & Parking'
Renault 'Crash Test'
Toyota Tacoma 'Tide'
Olympus 'Laska'
Amp'D Mobile 'Bus & Family Function'
Sony 'Remake'
Ikea 'Welcome'
McDonald's 'Boot'
McDonald's 'Inner Child'
Strabucks 'Bleachers'
Gol Linhas Aeras 'Bird'
Gay & Lesbian Festival "Sperm'
Club Atletico 'Letter Home'
Buenos Aires 'Zoo' (Surely deserves more than a bronze!)
Camelot 'Bag of smiles'
Tribeca 'Transvestite'
Digital+ 'Lost in translation, Million dollar baby, Adaptation'
SkyOne 'Come Home to the Simpsons'
National Geographic 'Words'
Mobiliar 'Photographer'
Fedex 'Stick'
Careerbuilder.com 'Celebration & Pointer'
Orange 'Blackout'
Proximus 'Tour de France'
Orange 'Darth Vader'
Five 'Cow & Pigs'
Nike 'Press Conference'
NZ Road Safety 'High Rise'
Grupo 'Optical Illusion'
Innocence in Danger 'Boy & Girl'
Wateraid Australia 'Blackwater Springs'
The Homstead 'Win a TV & Win a Gym'
Amnesty 'Guns for Sale'
Orphans Christmas Appeal 'Pavement'

Commercial Break watchers have seen most of these. The ones you haven't seen, I shall feature over the next week.

Only 10 of the commercials I thought will win, actually made the grade. A shocking omission from the winner's List was Volkswagen 'Angel's Day Off'. Also, at least one winner has just recycled an old idea from the internet. I don't understand how the judges can gift that piece a metal.

Substance Abuse Spots

"Caught, Batting Practice, Tabloid, Never Poured & Manager" for California Milk Processor Board. Created by Goodby Silverstein & Partners.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.75/10.

Source: Gotmilk.com

Billions

"Billions" for Lynx. Created by BBH. Made by MJZ.

FRESHNESS: 6.25/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETABILTY: 7.5/10.

Source: Kontraband.

Shaun White

"Shaun White" for HP. Created by Goodby Silverstein & Partners. Made by Bob Industries.

FRESHNESS: 6/10.
EXECUTION: 7.25/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: WireDriveHub.

Swings

"Swings" for HSBC. Created bY JWT London. Made by Independent Films.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.25/10.

Courtesy: Bestadsontv.

The Van

"The Van" for Orange. Created by Euro RSCG. Made by Soixan7e Quin5e.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.0/10.

Courtesy: Boardsmag.

Bridge

"Bridge" for Travellers. Created by Fallon. Made by Biscuit Filmworks.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.0/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Coin & Rubik Cube

"Coin & Rubik Cube" for Axe. Created by Lowe Bull Johannesberg. Made by Egg.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

NOTE: A very interesting deviation from the usual Axe formula.

Source: Boardsmag.

Black Balloons

"Black Balloons" for Sustainability Victoria. Created by George Patterson Y&R Melbourne. Made by Exit Films.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7.5/10.

Source: Bestadsontv.

Dance

"Dance" for Cheerios. Created by Saatchi & Saatchi.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Source: Boardsmag.

Incredible Women

"Incredible Women" for Rexona. Created by Lowe London. Made by Independent Films.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY:7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Source: Bestadsontv.

Old But Not Dated # 1

"Fairy" for Fita. Created by Lowe, Philipines. Won a bronze at Asia Pacific Ad Fest 2004.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY:6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Source: Tim Yang's You Tube Collection.

Window

"Window" for CBS. Created by Cliff Freeman & Partners. Made by Epoch Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Streaker

"Streaker" for MTV. Created by JWT London. Made by Partizan.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Convenience Store

"Convenience Store" for Milwaukee's Best Light. Created by Mother, New York. Created by Little Minx.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

A Little Girl

"A Little Girl" for Prayas. Created by McCann-Erickson Delhi. Directed by Mohammad Soaeb & Ritu Sharda.

FRESHNESS: 6.75/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 8/10.

Note: This commercial was made in 2005. I am featuring this since I feel it's a good commercial that could do with more exposure. Incidentally the spot bagged a One Show Merit.

Link courtesy: Mohammad Soaeb.

Musical

"Musical" for Rexona. Created by VegaOlmosPonce, Argentina. Made by Rebolucion.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Shots.

Open

"Open" for Orange. Created by Marcel. Made by Partizan.

FRESHNESS: 6.25/10.
EXECUTION: 7.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Shots.

Ice Skater

"Ice Skater" for Citroen C4. Created by Euro RSCG London. Made by H5.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Shots.

Micro Fans

"Micro Fans" for Coke. Created by Santo, Buenos Aires. Made by Laika.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Sick Days

"Sick Days" for ESPN. Created by W+K. Made by Anonymous Content.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Trivia: The voice over for this series of commercials is by U2 band members.

Courtesy: Boardsmag.

World Cup

"World Cup" for BBC. Created by DFGW London. Made by Joy@RSA.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Combos Dinner

"Dinner" for Combos. Created by TBWA/CHIAT/DAY. Made by Moxie Pictures.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5.75/10.

RANT: Weird thought. But got my attention. Strangely the website address flashed in the end is under construction.

Courtesy: Boardsmag.

30 Commercials That Should Win at Cannes

1. Guinness Noitulove
2.Johnnie Walker Painting
3. Carlton Draught Big Ad
4. Smirnoff Love
5. Virgin Digital Flex your music muscle
6. Motorola Bunny
7. Honda Choir
8. Toyota Humanity
9. Levi’s Loyal
10. Medecins Sans Frontières Human Ball
11. Vodafone Mayfly
12. Playstation 2 Pace of Life
13. Volkswagen Angel’s Day Off
14. BC Dairy Raptor
15. Renault Reincarnation
16. Volkswagen GTI Frog
17. Axe Shower
18. Orange Dancing
19. DSTV John
20. Degree Inaction Heroes
21. McDonalds Inner child
22. SciFi Human Suit
23. Honda Impossible Dreams
24. Sony Balls
25. Club Internet Karate
26. Staples Great Wall
27. XBOX Stand off
28. Stella Artois Masterpiece
29. Science World Swinger
30. Amnesty Teleshop

Humanity

"Humanity" for Toyota. Created by Hakhuodo. Made by Stink.

FRESHNESS: 7.5/10.
EXECUTION: 8.5/10.
IMPACT: 7.75/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Glassworks.

Carnivore

"Carnivore" for Atria Wilhelm. Created by Taivas Helsinki. Made by Hanrahan London.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.25/10.

Courtesy: Boardsmag.

Door Handle

"Door Handle" for Ford S-Max. Created by O&M. Made by Velocity Films, South Africa.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Underwater World

"Underwater World" for Aqualtis. Created by Leo Burnett, Italy. Made by Filmmaster.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Movement

"Movement" for Shell. Created by JWT London. Made by Gorgeous Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.