Ashes

"Ashes" for Kit Kat. Created by JWT London. Made by Another Film.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Note: This clever spot won a bronze at Cannes Lions 2006.

Source: Canneslions.