Friday, January 20, 2006

Nike Games

"Games" for Nike. Created by Lowe Bull, Cape Town.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Rant: Though I liked the commercial, the device of the invisible enemy has been used before in a 'cursor' commercial for HP, I think.

Trivia: Nancy Sinatra's "Bang Bang" made famous by Kill Bill, is used as the background score here.

1 comment:

catcharun said...

sweet...and yup you are absolutely right about the hp cursor ad. that one was fabulous. visualizing drag and drop like that was brilliant