Sky

"Sky" for Guinness. Created by Saatchi & Saatchi, London. Made by Stink.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Rant: Difficult to replicate the glory of noitulove. We saw that with Sony Bravia. Perhaps that's what prompted Guinness to take a different route. The thought is nice. The execution is nicer. But that extra magic is not there.

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