Thursday, February 22, 2007

Dress for it

"Dress for it" for Honda CR-V. Created by Draft FCB Melbourne. Made by Radical.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Rant: The print ad of this campaign carries the line: For whoever you are. That could have been used as the sign off. It would have helped. I think.

Courtesy: Bestadsontv.

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